Asics Men's Fashion Brand

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977. ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. A living room in Kobe, basketball shoes, and a Latin motto adopted 28 years later: that is the founding story.

Their mission is to become the number one brand for the sports enthusiast. To accomplish this, they pledge to continue to make the best product; striving to build upon their technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear. They pledge to bring harmony to the body and soul. That pledge language - best product, technological advances, learning from the body, harmony of body and soul - is the brand's own standard.

A Sound Mind in a Sound Body: The Name as a Design Brief

ASICS is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano which translates as "a healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market - the standing this men's page is most often consulted for, as a footwear brand profile within the men's brands directory.

For a shopper, the record assembles into a clear test. The founding philosophy says every innovation is intended to create the best product; the mission says the learning comes from the body and its needs in athletic gear; the market note says the running shoes have often been ranked among the top performance footwear, at generally upper price range. An ASICS purchase is therefore researched like equipment, not fashion: fit for the sport, the body's needs the model was designed around, and performance ranking - the terms the brand itself sets, from a 1949 living-room workshop to a multinational corporation.

Reading This Asics Record

The official ASICS site is linked in this page's References, and the directory pointers - the Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, and the shopping, retail, wholesale, buyers and news areas - are in the navigation and More to Explore list. No model names, technologies or later company history are added: Onitsuka Co., Ltd. in 1949, the ASICS name chosen in 1977, a Japanese multinational producing footwear and sports equipment for a wide range of sports, and running shoes often ranked among the top performance footwear in the market.

Asics, under A in the Men's Fashion Brands directory, is also a small lesson in how this guide handles a name: the sitemap and the hub keep the everyday capitalisation, Asics, while the brand's own styling is ASICS, an acronym - and both forms refer to the same Kobe company, whose name is a sentence in Latin about the harmony its products pledge to serve: a sound mind in a sound body.

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