ASICS - Fashion Company Profile
ASICS Corporation is a Japanese sports company best known for performance running shoes, and for athletic footwear, apparel and equipment across many sports. Founded in Kobe in 1949 as Onitsuka Co. and renamed ASICS in 1977, it is listed on the Tokyo Stock Exchange and sells worldwide through its own stores, its websites and sports retailers. Its name is an acronym of the Latin phrase 'anima sana in corpore sano' - a sound mind in a sound body.
Company Snapshot
- Status
- Operating
- Listing
- Public - Tokyo Stock Exchange (TYO: 7936)
- Headquarters
- Kobe, Japan
- Founded
- 1949, as Onitsuka Co., Ltd.
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Company Profile
Running remains the company's core, built around its GEL cushioning technology, while the Onitsuka Tiger name from its founding years survives as a separate fashion-oriented brand. The detailed timeline of the company's first decades is kept on the history page linked below.
Since this major merger, ASICS has grown into one of the industry's leading total sports products manufacturers - the summary that frames the year-by-year record beneath it. The founding sequence matters to the brand's identity: a Kobe footwear specialist, founded in 1949 to make sports shoes such as basketball shoes, spent three decades as Onitsuka (and Onitsuka Tiger abroad) before the 1977 merger with two sportswear makers created a company whose name no longer belonged to one product or one founder.
ASICS History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
ASICS History & Historical Profile →Common Questions
When was ASICS founded, and under what name?
It started life as Onitsuka Co., Ltd. on September 1, 1949 in Kobe, and was reborn as ASICS Corporation on July 21, 1977 through merger with GTO and JELENK, in the historical record.
What is the stripe on ASICS shoes?
The stripe design featured on the sides of ASICS shoes is a trademark of ASICS Corporation, registered in most countries of the world, in the historical record.
What kind of company is ASICS, as recorded?
One of the industry's leading total sports products manufacturers, grown from a sports footwear specialist founded in 1949.
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References & Further Reading
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