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Footwear Company... The stripe design featured on the sides of ASICS shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.
This company started life as Onitsuka Co., Ltd. on September 1, 1949. On July 5, 1958, it amalgamated with a sales subsidiary, Tokyo Onitsuka Co., Ltd. to become Onitsuka Co., Ltd., which was originally a manufacturing subsidiary. Following this, on June 1, 1963, Onitsuka Co., Ltd., absorbed into Chuo Sangyo Co., Ltd. (established on May 27, 1943, and renamed Onitsuka Co., Ltd. on June 1, 1963), which was on a break in business at that time, in order to change the par value of its stock from 500 yen to 50 yen.
Thereafter, on July 21, 1977, the new Onitsuka Co., Ltd. merged with GTO Co., Ltd, a manufacturer of sports wear and goods, and JELENK Co., Ltd, which was a manufacturer of sports wear, and was reborn as ASICS Corporation. Since this major merger, ASICS has grown into one of the industry's leading total sports products manufacturers.
March - Onitsuka Shokai was founded.
September - After a reorganization of Onitsuka Shokai, Onitsuka Co., Ltd. was established in Kobe to act as a manufacturer specializing in sports footwear, such as basketball shoes, and started the development, manufacturing and sales of sports shoes.
May - The Tiger Rubber Factory was opened in Kobe.
August - Tokyo Onitsuka Co., Ltd. was established in Tokyo, as a sales center for the Kanto and Tohoku regions.
June - The Tiger Rubber Factory was reorganized and Onitsuka Co., Ltd. was established as a manufacturing section.
July - Onitsuka Co., Ltd. and Tokyo Onitsuka Co., Ltd. were absorbed into Onitsuka Co., Ltd. to integrate the sales and manufacturing sections. The Head Office of Tokyo Onitsuka Co., Ltd. was renamed the Tokyo Branch.
June - In order to execute a change in par value, Chuo Sangyo Co., Ltd. (established on May 27, 1943) absorbed Onitsuka Co., Ltd., and thereafter became known as Onitsuka Co., Ltd.
February - Onitsuka Co., Ltd. was listed on the Kobe Securities Exchange
April - Onitsuka Co., Ltd. was listed on the second section of the Osaka Securities Exchange
April - Tottori Onitsuka Co., Ltd. (later renamed San-in ASICS Industry Co., Ltd.) was established as a manufacturing plant for sports shoes.
May - Onitsuka Co., Ltd. was listed on the second section of the Tokyo Stock Exchange
June - Onitsuka Co., Ltd. was relisted on the first section of both the Tokyo Stock Exchange and the Osaka Securities Exchange.
August - Onitsuka Tiger Ltd. (later renamed ASICS Deutschland GmbH) was established for market development in Europe.
July - The business name was changed to ASICS Corporation, and through the merger with GTO Co.,Ltd. and JELENK Co., Ltd., it took over 7 sewing factories in Fukui, Takefu, Wakasa (capital relationship dissolved later), Yamaguchi (liquidated later), Kitakyushu, Omuta and Miyazaki, as well as JELENK U.S.A. Inc. (later renamed ASICS Sports of America Inc.)
October - Tottori ASICS Industry Corporation was established as a manufacturing outlet of sports shoes (later renamed San-in ASICS Industry Corporation upon the merger of Tottori ASICS Industry Corporation, San-in ASICS Industry Corporation and Shimane ASICS Industry Corporation)
July - Following termination of operations of ASICS Sports of America Inc., ASICS Tiger Corporation (later renamed ASICS America Corporation) was established as a new base for market development in the U.S.
August - ASICS Physical Distribution Corporation was established in order to streamline distribution costs
July - A new headquarters building was constructed on Kobe Port Island, and main operations were transferred to the new premises
November - Research Institute of Sports Science was established in order to strengthen the system of fundamental scientific research.
July - ASICS Tiger Oceania Pty. Ltd. (later renamed ASICS Oceania Pty. Ltd.) was established for market development in Australia.
March - ASICS France S.A. (later reorganized and renamed ASICS France S.A.S.) was established for market development in Europe
April - Construction of ASICS Research Institute of Sports Science and Human Resource Development Center (later renamed ASICS R&D Center) was completed in Kobe as a new center for research/development and human resource cultivation
May - ASICS Benelux B.V. was established in the Netherlands in order to reinforce sales in Europe.
June - ASICS Italia S.p.A was established for further reinforcement of sales in Europe.
March - ASICS UK Ltd. was established in Britain for further reinforcement of sales in Europe
September - Jiangsu ASICS Co., Ltd. was established in China as a manufacturing outlet for sports shoes and sports wear (Manufacturing of sports shoes was transferred to an affiliate factory later).
December - ASICS Europe B.V. was established in the Netherlands, as an overall controlling company for Europe, and for further reinforcement of sales in Europe
July - In order to rationalize the sales system in the Hokkaido and Chubu regions, the sales operations of both regions were consolidated at ASICS Hokkaido Sales Corporation (previously Asia Corporation) and ASICS Chubu Sales Corporation (previously Watamori Corporation).
October - In order to rationalize the manufacturing system, Miyazaki ASICS Industry Corporation absorbed Kitakyushu ASICS Industry Corporation and Omuta ASICS Industry Corporation, and changed the business name to ASICS Apparel Industry Corporation
December - ASICS R&D Center acquired "ISO 14001 certification," which is an international standard of environmental management systems
October - ASICS Hojinkan Corporation was established for the purpose of accelerating the procedures for decision making in the fitness-walking business and to accumulate knowledge in the retail business
March - The Head Office acquired "ISO 14001 certification," which is an international standard of environmental management systems
July - ASICS Tohoku Sales Corporation was established in order to rationalize the sales system in the Tohoku region
October - ASICS Deporte Corporation was merged in order to conduct efficient operation of the school sports wear business
April - ASICS Europe B.V. absorbed ASICS Benelux B.V. to further reinforce the sales system in Europe
Many additional exciting things have happened at ASICS. You can visit their website to learn more http://www.asics.com
The philosophy of ASICS is as follows:
1-1, Minatojima-Nakamachi 7chome Chuo-ku, Kobe, 650-8555 JAPAN
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