Clothing Company Definitions — United States clothing company definitions from Apparel Search
Badgley Mischka is an American fashion label designed by Mark Badgley and James Mischka, who met at Parsons and launched the label in 1988; the bridal business followed in 1993. Their clothes are described as red-carpet-destined evening wear produced with lighter fabrics and less construction, and the label is also known for fragrance, handbags, shoes and eyewear.
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Badgley Mischka's looks are described as "red-carpet-destined evening wear" but generally produced with lighter fabrics and less construction. They are also known for fragrance, handbags, shoes and eyewear.
In September 2006, Badgley Mischka announced that Sharon Stone would replace Mary-Kate and Ashley Olsen as spokesperson. In August 2007, it was announced that Teri Hatcher will be in the Fall 2007 campaign.
Badgley Mischka is also responsible for designing the second wedding dress worn by Kristin Davis as Charlotte York on Sex and the City.
The Badgley Mischka line is available at Bloomingdales, Nordstrom, Saks Fifth Avenue and Bergdorf Goodman and two boutiques in West Hollywood and Boston.
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Evening wear is the most formal corner of women's fashion: gowns and cocktail dresses bought for occasions, judged on glamour, and traditionally built with heavy internal construction — boning, layers and stiffened fabrics — to hold a dramatic shape. Badgley Mischka's signature within that category is the lighter route to the same effect: evening clothes produced with lighter fabrics and less construction, so the dress moves and wears more easily while still reading as red carpet. That position made the label a regular choice for celebrities at public events, the visibility on which evening wear brands depend.
Bridal, added in 1993, is the natural neighbour. A wedding dress is the single most formal garment most customers ever buy, and an evening wear house already owns the skills it needs: fine fabrics, embellishment, and fitting for one important day. Around the two clothing lines sit the licensed categories — fragrance, handbags, shoes and eyewear — which carry the name to customers who may never buy a gown. Distribution through Bloomingdale's, Nordstrom, Saks Fifth Avenue and Bergdorf Goodman, plus boutiques in West Hollywood and Boston, places the label where occasion dresses are actually shopped for.
Badgley Mischka is designed by Mark Badgley and James Mischka. The two met at Parsons, found a common vision, and are partners in life and business.
Badgley and Mischka launched the Badgley Mischka label in 1988. The bridal business launched in 1993.
Badgley Mischka is known for red-carpet-destined evening wear, generally produced with lighter fabrics and less construction than traditional evening dress. The label is also known for fragrance, handbags, shoes and eyewear, and designed the second wedding dress worn by Kristin Davis as Charlotte York in Sex and the City.