Clothing Company Definitions — United States clothing company definitions from Apparel Search
House of Diehl is the New York-based fashion partnership of Mary Jo Diehl and Roman Milišić. An avant-garde fashion label whose clothes are more likely to be seen in an I-D editorial than a department store, the house is best known for its rock and roll style live fashion performance, called Instant Couture, and received the Triumph International Fashion Award 2004/5.
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House of Diehl is the New York-based fashion partnership of Mary Jo Diehl and Roman Milišić. House of Diehl are one of those avant-garde fashion labels whose clothes are more likely to be seen in an I-D editorial than a department store, but their clothes crop up occasionally on the red carpet and in music videos, on the likes of Naomi Watts and Eve (rapper). Their work has also been exhibited in art environments, including the Massachusetts Museum of Contemporary Art, Deitch Projects gallery, the Priska C. Juschka gallery, and GAle GAtes et al.
They are best known for their rock'n'roll-style live fashion performance, called Instant Couture, with which they've supported Sonic Youth, and staged events at New York Fashion Week; at the Life Ball in Vienna, Austria. Competitive Instant Couture is called Style battling, a growing art form, which has given rise to the "Style Wars" Style Battle Championship Tour, which occurred Fall 2007.
House of Diehl were the recipients of the Triumph International Fashion Award 2004/5.
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House of Diehl
The above definition about the clothing company House of Diehl is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address House of Diehl - Wikipedia, the free encyclopedia. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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House of Diehl operates where fashion meets performance art. Mary Jo Diehl and Roman Milišić show their clothes in the places avant-garde work is judged: magazine editorials, gallery exhibitions and live events, rather than department store rails. Their work has been exhibited at the Massachusetts Museum of Contemporary Art, Deitch Projects gallery, the Priska C. Juschka gallery and GAle GAtes et al., institutions that present clothing as art objects. At the same time the clothes do reach a public audience, appearing on the red carpet and in music videos on wearers including Naomi Watts and Eve.
That dual life is deliberate. An avant-garde label builds value through distinctiveness and critical attention rather than volume, so an editorial in I-D or a gallery exhibition can matter more than a department store order. The Triumph International Fashion Award 2004/5 gave the partnership industry recognition on those terms.
The house is best known for Instant Couture, its rock and roll style live fashion performance, in which clothing is created as a performance in front of an audience. With Instant Couture, House of Diehl has supported Sonic Youth and staged events at New York Fashion Week and at the Life Ball in Vienna, Austria — settings that mix music, fashion and spectacle, and suit a format where the making of the garment is the show.
Competitive Instant Couture is called Style battling, a growing art form in which makers compete live. Style battling gave rise to the Style Wars Style Battle Championship Tour, which occurred in fall 2007, turning the house's performance format into a touring competition. For a small New York partnership, a named format that others can perform and tour is a form of influence that reaches far beyond the number of garments the house itself could ever sell.
House of Diehl is the New York-based fashion partnership of Mary Jo Diehl and Roman Milišić. Their work has been exhibited in art environments including the Massachusetts Museum of Contemporary Art, Deitch Projects gallery, the Priska C. Juschka gallery and GAle GAtes et al.
Instant Couture is House of Diehl's rock and roll style live fashion performance, with which they have supported Sonic Youth and staged events at New York Fashion Week and at the Life Ball in Vienna, Austria. Its competitive form is called Style battling, which gave rise to the Style Wars Style Battle Championship Tour in fall 2007.
House of Diehl clothes crop up occasionally on the red carpet and in music videos, on the likes of Naomi Watts and Eve, and are more likely to be seen in an I-D editorial than a department store.