Clothing Company Definitions — United States clothing company definitions from Apparel Search
No Fear is a lifestyle clothing brand created in 1989 by Mark Simo and Brian Simo. No Fear Inc. products are sold at various leading retail stores and company owned stores, and the company also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company employs about 450 people. On February 12, 2008, World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal as the promotion's official presenting sponsor and exclusive energy drink sponsor.
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No Fear is a
lifestyle clothing brand that was created in 1989 by Mark Simo
and
Brian Simo. No Fear Inc. products are sold at various leading
retail stores and company owned stores. It also offers No Fear energy
drinks under the same brand, in a joint venture with Pepsi. The
company currently employs about 450 people.
No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:
No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber.
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:
On February 12, 2008 World Extreme Cage fighting announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership is set to begin with an event scheduled to take place in Albuquerque, New Mexico on February 13, 2008.
No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said.
The above definition about the clothing company No Fear is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address No Fear - Wikipedia, the free encyclopedia. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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No Fear was created in 1989 by Mark Simo and Brian Simo as a lifestyle clothing brand. Lifestyle branding sells an attitude as much as a garment: the name itself is a slogan, short enough to read as a statement on a t-shirt, and it speaks directly to the sports its customers follow, where risk and nerve are part of the appeal. No Fear Inc. products are sold at various leading retail stores and through company owned stores, giving the brand both wholesale reach and its own retail presentation, and the company employs about 450 people, a substantial operation for an independently built action-sports label.
Clothing of this kind lives on visibility inside its sports. A lifestyle brand's graphics are seen at events, in magazines and on other fans, so the audience for the clothing and the audience for the sports continuously reinforce each other. That is the logic behind the sponsorship record described below: the brand puts its name inside cage fighting and motor racing, the two products, clothing and energy drinks, share the same name and the same events, and each line advertises the other to the same young, sport-focused customer.
The two-channel retail structure matters as well. Leading retail stores place No Fear clothing alongside competing lifestyle brands, where it has to win on graphic and name recognition, while company owned stores can present the full range and the full identity in one place. For a brand whose value is largely in its name and graphics, controlling at least part of the retail environment protects how that identity is shown.
The brand extended from clothing into drinks. No Fear began distributing a No Fear Energy drink through a partnership with SoBe, offered under the same brand in a joint venture with Pepsi. The versions listed are Original (grapefruit), Sugar Free, Motherload (berry) and Bloodshot (orange and dragonfruit). Energy drinks and action-sports clothing address the same customer and the same occasions, so one brand name can carry both, with the drinks sold where the sports are watched and the clothing worn by the same audience.
Sponsorship tied the drink directly to its sports. No Fear is the official energy drink of World Extreme Cagefighting and sponsors fighter Urijah Faber. On February 12, 2008, World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor, with the partnership set to begin at an event in Albuquerque, New Mexico on February 13, 2008. In motor racing, No Fear sponsors NASCAR driver Boris Said in the NASCAR Sprint Cup Series. A 2009 promotion then turned drink buyers into participants: customers earned No Fear 'cred' by entering codes found under the tabs of the cans, using points to acquire No Fear Gear, with grand prizes including admission to a mixed martial arts event, a motocross event, a surfing trip to Hawaii and a concert tour with Lamb of God, a prize list that maps exactly onto the brand's mix of fighting, racing, surfing and music.
No Fear was created in 1989 by Mark Simo and Brian Simo. The company employs about 450 people, and its products are sold at various leading retail stores and company owned stores.
No Fear distributes an energy drink through a partnership with SoBe, in a joint venture offered under the same brand with Pepsi. Versions include Original (grapefruit), Sugar Free, Motherload (berry) and Bloodshot (orange and dragonfruit).
No Fear Energy is the official energy drink of World Extreme Cagefighting and sponsors fighter Urijah Faber, under a deal announced on February 12, 2008 making it the WEC's official presenting sponsor and exclusive energy drink sponsor. No Fear also sponsors NASCAR driver Boris Said in the NASCAR Sprint Cup Series.