The Natori Company

Clothing Company Definitions — United States clothing company definitions from Apparel Search

The Natori Company is a women's fashion designer and manufacturer based in New York. The company sells lingerie, sleepwear, loungewear, ready-to-wear, underwear and other high-end women's fashion to upscale department stores in the United States, and to at least 15 countries internationally. It was founded by Josie Natori, who began her career on Wall Street at Merrill Lynch, and the company celebrated its 30th anniversary in November 2007. In May 2008 it signed a global fragrance licensing deal with Parlux Fragrances.

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The Natori Company is a women's fashion designer and manufacturer based in New York. The company sells lingerie, sleepwear, loungewear, ready-to-wear, underwear and other high-end women's fashion to upscale department stores in the US, and to at least 15 countries internationally. In addition to women's clothing, the company is also in the home furnishings industry, and recently signed a licensing deal to sell Natori perfume. Natori also started a limited men's line in 2006.

History

The company was founded by Josie Natori, a native Filipino. After starting her career on Wall Street at Merrill Lynch, where she rose the ranks to become the first female Vice President in Investment Banking, she decided to pursue a childhood dream of being an entrepreneur. After considering a number of other entrepreuneurial ventures from opening a McDonald's franchise, to reproducing antique furniture, she settled on fashion after a buyer at Bloomingdale's suggested she lengthen some peasant blouses sent to her from her native Philippines. The altered garments were sold as nightshirts.

The Natori Company Today

The company celebrated its 30th anniversary in November, 2007, with a dinner that was attended by CEO's and top executives of the company's main upscale vendors, including Saks, Nordstrom, Neiman Marcus, and Bloomingdale's . Natori has expanded its product offerings, and in May 2008, signed a global fragrance licensing deal with Parlux Fragrances. The perfume is set to debut in the US in September, 2009, with international distribution to follow. The company also launched Natorious, a new ready-to-wear line in the fall of 2008, expanding the company's apparel footprint beyond its traditional lingerie, loungewear, sleepwear, and underwear.

External links

Natori Official Website

Josie Natori blog

The above definition about the clothing company The Natori Company is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/The_Natori_Company.  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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From Wall Street to a New York Fashion Company

The Natori Company is a women's fashion designer and manufacturer based in New York, founded by Josie Natori. Her route into fashion was unusual: she began her career on Wall Street at Merrill Lynch, where she rose to become the first female Vice President in Investment Banking, and then decided to pursue a long-held aim of becoming an entrepreneur. She considered a number of ventures, from opening a McDonald's franchise to reproducing antique furniture, before settling on fashion through a specific suggestion. A buyer at Bloomingdale's suggested she lengthen some peasant blouses sent to her from her native Philippines, and the altered garments were sold as nightshirts. That single product, an adapted blouse sold as sleepwear, set the direction the company then followed into lingerie, sleepwear and loungewear.

The company's product range is built around those categories. Natori sells lingerie, sleepwear, loungewear, ready-to-wear, underwear and other high-end women's fashion, distributed to upscale department stores in the United States and to at least 15 countries internationally. Selling through upscale department stores places the products in a retail setting where fabric, construction and fit can be presented and assisted by store staff, and where the brand sits alongside other high-end labels. The range is product-focused: each category is a standard part of a women's wardrobe, and the company's work is in the design, materials and manufacture of those garments for that retail channel.

Anniversary, Fragrance Licensing and New Lines

The company celebrated its 30th anniversary in November 2007 with a dinner attended by chief executives and top executives of its main upscale retail partners, including Saks, Nordstrom, Neiman Marcus and Bloomingdale's. An anniversary event of that kind records the retail relationships the business depends on: those four stores are the channel through which the products reach their customers in the United States.

Expansion since then has followed two routes. In May 2008 Natori signed a global fragrance licensing deal with Parlux Fragrances, with the perfume set to debut in the United States in September 2009 and international distribution to follow; licensing lets a fashion company add a product category made by a specialist partner under its name. In clothing, the company started a limited men's line in 2006, is also in the home furnishings industry, and in fall 2008 launched Natorious, a new ready-to-wear line, expanding its apparel range beyond its established lingerie, loungewear, sleepwear and underwear categories.

Common Questions

Who founded The Natori Company?

The company was founded by Josie Natori, a native of the Philippines. She began her career on Wall Street at Merrill Lynch, where she became the first female Vice President in Investment Banking, before starting the fashion company.

What does The Natori Company sell and where?

Natori sells lingerie, sleepwear, loungewear, ready-to-wear, underwear and other high-end women's fashion to upscale department stores in the United States and to at least 15 countries internationally. The company is also in home furnishings, started a limited men's line in 2006 and launched the Natorious ready-to-wear line in fall 2008.

How did the company start in fashion?

After considering ventures including a McDonald's franchise and reproducing antique furniture, Josie Natori settled on fashion after a buyer at Bloomingdale's suggested she lengthen some peasant blouses sent from her native Philippines. The altered garments were sold as nightshirts.

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