is America's only nationwide, full-line, upscale department
store; and a division of Macy's, Inc. It was
founded in 1872 and in 2008 operates 40 stores in New York,
New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia,
Illinois, Minnesota, Georgia, Florida, Nevada and California.
For more information, or to shop any time, visit
A Store Is
To think it all started with a 19th
century fad - the hoop skirt. That was the first item
that Joseph and Lyman Bloomingdale carried in their
Ladies' Notions Shop in New York's Lower East Side.
In the late 1800's, most fashion retailers specialized
in just one type of garment. Not the brothers Bloomingdale
- their East Side Bazaar, opened in 1872, sold a wide
variety of European fashions. It was the beginning of
what would become a "Department Store".
In The World
In 1886 came the visionary move uptown
to 59th Street and Lexington Avenue. The store expanded
steadily and by the 1920's, Bloomingdale's converted
an entire city block.
Flexing his marketing muscle, Lyman
created splashy ad campaigns to bring people in the
door. People started seeing the "All Cars Transfer
to Bloomingdale's" slogan everywhere - on billboards,
delivery wagons, and even ladies' beach umbrellas.
Camera - Action!
Print ads couldn't say it all. The store
had to be experienced. So Bloomingdale's became the
stage for gala events and fashion shows, including "Woman
Of The Year, 1947." With music, lighting and sophistication,
it was retailing as theater.
It's In The
It's not just what you buy - it's what
you take it home in, too. We've always looked for new
ways to be creative. In 1961, the Bloomingdale's team
came up with the first designer shopping bags. Since
then, many have become collector's items.
Not A Store,
But A Destination
By the 70's, everyone was stopping by
59th Street and Lexington Avenue for a look - including
Queen Elizabeth. People came to see and to be seen.
Once there, they were dazzled by the cutting-edge fashion
of designers like Ralph Lauren, Perry Ellis and Norma
Kamali, who got their first truly big opportunities
Bloomingdale's is committed to once
again lead the way with exclusive merchandise, customized
services, and alternative shopping venues. Carrying
on the Bloomingdale's brothers' dream, we're always
finding ways to set our stores apart. That's both the
legacy and the promise of Bloomingdale's.
Bloomingdale's Will Open a Store In Dubai (UAE) in 2010
Fashion Article Posted September 22, 2008
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