Clothing Company Definitions — United States clothing company definitions from Apparel Search
Trovata is a Newport Beach, California-based clothing company specializing in casual contemporary apparel, combining an East Coast preppy look with a West Coast surfing appeal and known for its use of buttons and stripes. The line was started in 2002 by college friends Jeff Halmos, John Whitledge, Sam Shipley and Josia Lamberto-Egan, and has won the Ecco Domani award, the CFDA's Swarovski Perry Ellis award for menswear and a CFDA/Vogue Fashion Fund grant.
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Trovata recently opened their first store on 31st Street in Newport Beach, CA.
Each season of the label's clothing is based on a fictional story that the purchaser can read through as they acquire more apparel.
The above definition about the clothing company Trovata is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/trovata. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Trovata's formula is a collision of coasts: an East Coast preppy look - button-downs, stripes, tidy tailoring - cut with West Coast surfing ease, designed from Newport Beach, California. The label is particularly known for its use of buttons and stripes, small details that carry the preppy side of the mix. The company opened its first store on 31st Street in Newport Beach, keeping retail close to the surf culture half of its identity.
The label was started in 2002 by four college friends - Jeff Halmos, John Whitledge, Sam Shipley and Josia Lamberto-Egan - and quickly collected the industry's young-designer honors: the Ecco Domani award, the CFDA's Swarovski Perry Ellis award for menswear, and a $200,000 grant from the CFDA/Vogue Fashion Fund. John Whitledge is the only founder of the original group who remained with the line. In 2009 the company sued Forever 21, saying the chain had sold styles nearly identical to Trovata's - a dispute that underlined how distinctive, and how copyable, a small label's signature details can be.
Trovata's most unusual habit is narrative. Each season of the label's clothing is based on a fictional story that the purchaser can read through as they acquire more apparel. Season one followed a California boy heavily involved in the surfing community whose parents send him to the East Coast for boarding school - the brand's whole preppy-meets-surf idea told as a plot. Season two, Pompous and Penniless, concerned a Paris family in 1959, in the candy business, fallen from a lavish lifestyle to poverty through ill-timed business decisions. Season three, A Mountain Spelled M-U-R-D-E-R, was a murder mystery. The stories turn buying a season's clothes into collecting chapters, giving a small contemporary label a literary device no fabric choice could provide.
Trovata was started in 2002 by college friends Jeff Halmos, John Whitledge, Sam Shipley and Josia Lamberto-Egan. John Whitledge is the only one of the original group left with the line.
Trovata combines an East Coast preppy look with a West Coast surfing appeal in casual contemporary apparel, and is known for its use of buttons and stripes.
In 2009 Trovata sued the chain Forever 21 for copying its ideas, saying the chain sold styles nearly identical to those of the Trovata line.