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Vera Bradley Designs, Inc. is an American design company best known for its soft, brightly patterned bags. The Fort Wayne, Indiana company produces a variety of products, including quilted cotton luggage, handbags and accessories. There are 3,500 retailers of Vera Bradley and stand alone Vera Bradley stores.


The company was founded in March 1982 by Patricia Miller and Barbara Bradley Baekgaard, a 1962 graduate of Marymount College. Named after Baekgaard's mother, the company got its start when both were inspired while awaiting a flight in Atlanta, where they noticed a "definite lack of feminine-looking luggage".


Vera Bradley bags come in several sizes and styles, as well as many different patterns and colors. There are travel duffels, totes, purses, wallets, eyeglass and sunglass cases, cosmetic cases, and jewelry cases. There are also umbrellas, napkins, placemats, rolling luggage, tableware, rugs, accessories, and stationery.

Periodically, the company will retire a pattern. When patterns retire, new ones are produced. New patterns are released four times per year: spring, summer, fall, and winter.


All collections are available in a variety of colors and patterns.


Vera Bradley makes several different types of handbags. Some names include the Amy, the Handbag, the Hipster, the Tote, the Morgan, the Hannah, the Betsy, and the Villager. The handbags are made out of quilted cotton and are released in a variety of patterns.


Vera Bradley makes coordinating accessories. The accessories are available in all of the Signature Cotton patterns, except for the Mosaic pattern which only comes in limited accessories and handbags. There is also a line of flip-flops, sunglasses and beach towels.


The Vera Bradley Travel Collection includes Classic Cotton duffel/travel bags (made from the same fabric as the traditional handbags and accessories), as well as rolling luggage.


Along with the Signature Cotton collection, Vera Bradley releases a Microfiber line during the same period new patterns are released. Microfiber lines are released twice a year, each time with different style bags, detail stitching, and inside prints. The company has released brown and black Microfiber pieces; most recently, they created a black line for the Spring 09 collection that involved Electric Blue and Charcoal stitching.


The stationery collection includes pencils, notepads, binders, notebooks and stationery cards. All of the products are in the Vera Bradley classic cotton patterns.

Limited editions

Vera Bradley has also come out with a variety limited edition accessories. Some of the limited editions include the pet collection, the Seaside Collection, the Tropical Silk Collection, the Jacquard Line, the 25th Anniversary Collection, the Island Collection, Beach Collection, and the Resort Collection.

The Vera Bradley Foundation

The Vera Bradley Foundation supports Breast Cancer Research. Sales from the Pink Elephants (retired), Pinwheel Pink, and Hope Garden prints benefit the organization.References

External links

Vera Bradley official site

Vera Bradley Foundation for Breast Cancer

Designer on the Rise: Vera Bradley by Teen Scene Magazine

The above definition about the clothing company Vera Bradley is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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