Clothing Company Definitions — United States clothing company definitions from Apparel Search
Vera Bradley Designs, Inc. is an American design company best known for its soft, brightly patterned bags. The Fort Wayne, Indiana company produces a variety of products, including quilted cotton luggage, handbags and accessories, sold through 3,500 retailers and stand-alone Vera Bradley stores. The company was founded in March 1982 by Patricia Miller and Barbara Bradley Baekgaard and named after Baekgaard's mother.
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Vera Bradley Designs, Inc. is an
American design company best known
for its soft, brightly patterned bags.
The Fort Wayne,
Indiana company produces a variety
of products, including quilted cotton luggage, handbags and accessories.
There are 3,500 retailers of Vera Bradley and stand alone Vera Bradley
stores.
The company was founded in March 1982 by Patricia Miller and Barbara Bradley Baekgaard, a 1962 graduate of Marymount College. Named after Baekgaard's mother, the company got its start when both were inspired while awaiting a flight in Atlanta, where they noticed a "definite lack of feminine-looking luggage".
Vera Bradley bags come in several sizes and styles, as well as many different patterns and colors. There are travel duffels, totes, purses, wallets, eyeglass and sunglass cases, cosmetic cases, and jewelry cases. There are also umbrellas, napkins, placemats, rolling luggage, tableware, rugs, accessories, and stationery.
Periodically, the company will retire a pattern. When patterns retire, new ones are produced. New patterns are released four times per year: spring, summer, fall, and winter.
All collections are available in a variety of colors and patterns.
Vera Bradley makes several different types of handbags. Some names include the Amy, the Handbag, the Hipster, the Tote, the Morgan, the Hannah, the Betsy, and the Villager. The handbags are made out of quilted cotton and are released in a variety of patterns.
Vera Bradley makes coordinating accessories. The accessories are available in all of the Signature Cotton patterns, except for the Mosaic pattern which only comes in limited accessories and handbags. There is also a line of flip-flops, sunglasses and beach towels.
The Vera Bradley Travel Collection includes Classic Cotton duffel/travel bags (made from the same fabric as the traditional handbags and accessories), as well as rolling luggage.
Along with the Signature Cotton collection, Vera Bradley releases a Microfiber line during the same period new patterns are released. Microfiber lines are released twice a year, each time with different style bags, detail stitching, and inside prints. The company has released brown and black Microfiber pieces; most recently, they created a black line for the Spring 09 collection that involved Electric Blue and Charcoal stitching.
The stationery collection includes pencils, notepads, binders, notebooks and stationery cards. All of the products are in the Vera Bradley classic cotton patterns.
Vera Bradley has also come out with a variety limited edition accessories. Some of the limited editions include the pet collection, the Seaside Collection, the Tropical Silk Collection, the Jacquard Line, the 25th Anniversary Collection, the Island Collection, Beach Collection, and the Resort Collection.
The Vera Bradley Foundation supports Breast Cancer Research. Sales from the Pink Elephants (retired), Pinwheel Pink, and Hope Garden prints benefit the organization.
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Vera Bradley
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Clothing Company Definitions by Name
Vera Bradley began in March 1982, when Patricia Miller and Barbara Bradley Baekgaard were waiting for a flight in Atlanta and noticed a definite lack of feminine-looking luggage. The observation became a company named after Baekgaard's mother, and the product answer was quilted cotton: soft, brightly patterned bags in contrast to the hard-sided, dark luggage of the day. From Fort Wayne, Indiana, Vera Bradley Designs grew to 3,500 retailers plus stand-alone stores, which is a remarkable reach for a product whose core material is a single fabric and a pattern program.
The product range is wide within that identity. Handbag names include the Amy, the Handbag, the Hipster, the Tote, the Morgan, the Hannah, the Betsy and the Villager, all in quilted cotton in a variety of patterns. Beyond handbags, the lines include travel duffels, purses, wallets, eyeglass and sunglass cases, cosmetic cases, jewelry cases, umbrellas, napkins, placemats, rolling luggage, tableware, rugs, accessories and stationery, plus flip-flops, sunglasses and beach towels. The Microfiber line runs alongside the Signature Cotton collection, released twice a year with different style bags, detail stitching and inside prints; the Spring 2009 line was black with Electric Blue and Charcoal stitching.
The pattern program is the business engine. New patterns are released four times per year - spring, summer, fall and winter - and periodically a pattern is retired, with new patterns produced to take its place. Limited editions extend the same idea: the pet collection, the Seaside Collection, the Tropical Silk Collection, the Jacquard Line, the 25th Anniversary Collection, the Island Collection, the Beach Collection and the Resort Collection. Retirement creates urgency - a favorite pattern will not last forever - and the seasonal release calendar gives retailers a reason to refresh stock four times a year. The Vera Bradley Foundation supports Breast Cancer Research, with sales from the Pink Elephants (retired), Pinwheel Pink and Hope Garden prints benefiting the organization.
The company was founded in March 1982 by Patricia Miller and Barbara Bradley Baekgaard, a 1962 graduate of Marymount College. It is named after Baekgaard's mother, Vera Bradley.
Vera Bradley is best known for soft, brightly patterned quilted cotton bags, including travel duffels, totes, purses, wallets, eyeglass cases, cosmetic cases and rolling luggage, plus accessories, stationery and home goods.
New patterns are released four times per year, for spring, summer, fall and winter. Periodically the company retires a pattern, and new patterns are produced to replace it.