Fashion Blogs
A directory of blogs about fashion, clothing and style — and how to find, follow and write them.
What is a fashion blog? Simply put, it is a blog about fashion. A blog is a regularly updated website or web page written about a topic or group of topics. Blogs are typically run by an individual or a small group, but they can also be part of a larger business, and style blogs are generally written in an informal or conversational way. Because clothing trends and our sense of style are possibly best described visually, the top fashion blogs often have plenty of photographs and videos: describing outfits in text is important, but showing photographs of the shirts, pants, handbags and shoes is very helpful as well.
This page is the hub for fashion blogging on Apparel Search. The resources above lead to the full Fashion Blogs Directory, a blog search, the top fashion blogs and the guides to style blogs and fashion writers. A good first read is our own fashion blog, where Apparel Search reports on clothing, designers, brands and the business of fashion.
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Finding a Fashion Blog Worth Following
With thousands of fashion blogs publishing every day, the real skill is choosing which ones deserve a regular place in your reading. A useful blog usually has a clear point of view — a street-style photographer, a working stylist, a vintage specialist and a high-street bargain hunter can all be excellent, but they are excellent in different ways. Look for consistent posting, photographs that actually show the clothing being discussed, and a voice you would happily read again tomorrow. The directory and search tools in the resources above exist to make that filtering easier: find an author or a group of writers to follow and enjoy, and review the best from around the globe.
Street style remains one of the most popular forms. A street fashion blogger photographs what people are really wearing outside the shows and on the street, and those photographs often spot a trend weeks before it reaches the stores. Trade and industry blogs sit at the other end of the scale, covering the business side — openings, appointments, mergers and markets — for readers who work in fashion rather than simply wear it. Most readers end up following a mix: one or two style voices for inspiration, and one or two industry sources for news.
Do You Have to Be Beautiful to Run a Fashion Blog?
No — most definitely not. However, being stylish certainly matters, and beauty is in the eye of the beholder. Our fashion blog has taken up the question directly in its post about ugly fashion bloggers, which makes the point that there is really no such thing: anyone who writes about clothing, footwear and beauty is in the style business, whatever they look like. What readers actually reward is taste, honesty and a recognisable eye — a blogger who shows how clothes work on a real person, in real light, is usually more useful than a flawless photograph that tells you nothing about fit or fabric.
Who Is the Most Influential Fashion Blogger?
It is a fair question, and a hard one to answer honestly. Influence depends on the audience being influenced: a blogger who moves high-street sales may barely register with couture readers, and a critic read by every designer in Paris may be unknown to shoppers. Our blog's discussion of the most influential fashion blogger works through the problem — how would you judge it, by followers, by sales, by the law of averages? — and names some of the most popular fashion influencers of recent years for you to investigate further. The practical answer for readers is to build a small, personal list of the bloggers who consistently change what you want to wear, and to revisit that list as blogs improve, stall and change direction.
Fashion Blog Examples
A few fashion blog layouts, by way of example:
Writing Your Own Fashion Blog
Stay in style by reading the best fashion blogs on the planet — or share your knowledge by writing one yourself. The guides in the resources above cover how to create a fashion blog, how to write fashion blogs that people finish reading, and how fashion writers work. The short version of all of them is the same: pick a beat you genuinely know, publish on a schedule you can keep, photograph clothing properly, and write the way you talk. A blog is a long conversation with its readers, and the blogs that last are the ones whose authors keep showing up.
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Common Questions
What is a fashion blog?
A fashion blog is a regularly updated website or web page about fashion, clothing or style, typically run by an individual or a small group and written in an informal, conversational way. Because style is visual, the top fashion blogs make heavy use of photographs and videos alongside the text.
How do I find a fashion blog on the subject I care about?
Start with the Fashion Blogs Directory and the Blog Search in the resources at the top of this page, then narrow by kind: style blogs for personal style, street fashion blogs for real-world outfits, top fashion blog lists for the most-read titles, and fashion writers for the people behind the posts.
Do you have to be beautiful to create a fabulous fashion blog?
No. Being stylish matters more than being beautiful, and beauty is in the eye of the beholder in any case. Readers reward taste, honesty and a recognisable eye — photographs that show how clothes really fit and look are more useful than flawless ones that show nothing.