Kusso at Russian Fashion Week March 2006

Kusso showed at Russian Fashion Week in March 2006, in the designer showcase linked above. The record holds two runway photographs of the show, pictured by Maria Valentino, Firstview, and provided by Russian Fashion Week.

Kusso is another of the March 2006 bill's coined label names, billed between Konstan in Gayday and Larissa Pogoretskaya in the programme's K-to-L run — the stretch of the list where this part of the guide nears its close.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

A Label Among the K Names

The March 2006 programme took the industry as it found it: houses under founders' names, partnerships, and short coined labels like Kusso, INSHADE and Feeric, all on one bill. Kusso's two photographs are the label's record of the season, photographed and published in the same format as every other show in the showcase.

Short coined names are built for memory: four or five letters, no translation required, pronounceable in any of the languages a fashion week's guests arrive speaking. Kusso's billing is a small masterclass in the form, sitting in the programme between the double-barrelled Konstan in Gayday and the full personal name of Larissa Pogoretskaya, and holding its own against both. Its two photographs complete the identity the name begins — the label as it chose to appear, in its own spelling, on the season's list.

Read in sequence with its neighbours, the record also shows the archive's impartiality at work: a five-letter label with two photographs receives precisely the presentation given to the season's couture house and its international guests, because the season billed them all alike.

Photos