Lo at Russian Fashion Week March 2006

Lo showed at Russian Fashion Week in March 2006, in the designer showcase linked above. The record holds two runway photographs of the show, pictured by Maria Valentino, Firstview, and provided by Russian Fashion Week.

Billed under a two-letter name, Lo is one of the March 2006 programme's shortest billings — a label name reduced almost to initials, standing in the list between Leonid Alexeev and Mainaim. The programme took labels as they presented themselves, and this record keeps the billing exactly as the season printed it.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

A Short Name on a Long Bill

The March 2006 list mixes designers' full personal names with coined label words and, in Lo's case, a name of two letters. That mixture is true to how a fashion industry looks: houses under founders' names, partnerships, and compact brand marks all on one bill, each given the same runway and the same photographic record. Lo's two photographs are the label's trace of the season, published in the same format as every other show in the showcase.

For a name this brief, the photographs carry the whole identity of the billing — there is no biography attached to the record, and the guide adds none. What the season left of Lo is the listing and the two published views of the show, and both are kept here at the standard the season's biggest names receive.

There is also an even-handedness point to a record like this one. The celebrated names of March 2006 — the Zaitsev house connections, the biography-backed records, the British guests — would be easy to document richly and a two-letter label thinly, and the archive would quietly distort the season in the process. Instead, Lo's show carries the same apparatus as every other record in this guide: its published photographs, its credit line, its place in the list, at full size in the programme.

Photos