Sado at Russian Fashion Week March 2006

Sado showed at Russian Fashion Week in March 2006, in the designer showcase linked above. The record holds two runway photographs of the show, pictured by Maria Valentino, Firstview, and provided by Russian Fashion Week.

Sado is one of the March 2006 bill's short single-word label names, standing in the S run of the programme between Rustam Iskhakov and Schevchenko. The S run is the longest stretch of this part of the guide — Sado, Schevchenko, Serguei Teplov, Sitka Semsch, Sokolova Bogorodskaya, Sudaryanto and Sultanna Frantsuzova in sequence.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

Opening the S Run

Short coined names are built for memory: a few letters, no translation required, pronounceable in any of the languages a fashion week's guests arrive speaking. Sado's billing opens the programme's S sequence, and its two photographs are the label's record of the season — photographed and published in the same format as every other show in the showcase.

Read in sequence with its neighbours, the record also shows the archive's impartiality at work: a four-letter label with two photographs receives precisely the presentation given to the season's fashion houses and its international guests, because the season billed them all alike.

The S run that Sado opens is worth reading as a single stretch. Seven billings in sequence — a label, a surname, two full names, a double surname, a single name and a returning 2005 designer — amount to a compact survey of how the Russian industry of 2006 named and presented itself. The archive's contribution is to keep the stretch intact and in order, each record at the same standard, so the survey the programme accidentally composed can still be read as it was billed.

Photos