Schevchenko at Russian Fashion Week March 2006

Schevchenko showed at Russian Fashion Week in March 2006, in the designer showcase linked above. The record holds two runway photographs of the show, pictured by Maria Valentino, Firstview, and provided by Russian Fashion Week.

The billing is a single surname — a designer's name presented on its own, without a first name or a label word — and it stands in the S run of the March 2006 programme between Sado and Serguei Teplov. Transliterated names vary in spelling from programme to programme; this guide keeps the spelling the March 2006 season itself used.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

A Surname Billing in the S Run

A surname-only billing makes a particular claim: that the name alone is enough. The record beneath the billing is the standard March 2006 one — two Firstview photographs, the credit line, the place in the list — and that standardisation is the counterweight to the branding: whatever a designer calls the presentation, the archive treats the show the same.

Schevchenko's pair of photographs is kept in the selection in which Russian Fashion Week published them. Across this part of the guide, the pairs accumulate into the season's portrait — designer by designer, collection by collection, all photographed by the same Firstview photographer in the same venue weeks.

Spelling is not a pedantic concern in an archive of transliterated names; it is the index itself. A reader searching a season, a library catalogue or this guide will type the spelling the programme used, and a record filed under a tidied-up variant becomes a record that cannot be found. Keeping the March 2006 spelling — in the billing, the page address and the links — is what makes Schevchenko's two photographs retrievable as evidence of this season rather than of some normalised one.

Photos