Enton at Russian Fashion Week October 2006

Enton showed at Russian Fashion Week in October 2006, in the designer showcase linked above. The record holds four runway photographs of the show. The billing connects to Arsenicum by Enton, the label of Dmitry Loginov that showed in the 2005 and March 2006 seasons and whose records are in this guide; Loginov also showed in October 2006 under the D Logiinov Donatto billing.

The record stands in the E run of the October 2006 programme, after Elena Souproun and before the two Eugenias. The October edition was Russian Fashion Week's second Moscow season of 2006, following the March showcase whose records fill the earlier part of this guide.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

A Label Name on the October Bill

The October 2006 programme mixes designers' full personal names with label billings like Enton, INSHADE and Feeric, and the archive takes each billing as it presented itself. A short label word travels well — it needs no translation, carries no biography it has to live up to, and lets the clothes carry the whole identity of the presentation. Enton's four photographs are the label's trace of the season, published in the same format as every other show in the showcase.

Read in sequence with its neighbours, the record also shows the archive's impartiality at work: a four-photograph label record receives precisely the presentation given to the season's fashion houses and its international guests, because the season billed them all alike.

The Enton billing also shows how a designer's presence on a programme can multiply. Between Arsenicum by Enton in the earlier seasons, the D Logiinov Donatto billing and this Enton page, Loginov's work appears across the guide under three related names — a pattern only visible because the archive keeps every billing exact and in its own season, rather than tidying them into one.

Photos