Frankie Morello at Russian Fashion Week October 2006

Frankie Morello showed at Russian Fashion Week in October 2006, in the designer showcase linked above. The record holds nine runway photographs of the show — one of the fullest photograph sets among the October 2006 records in this part of the guide.

The Italian label's Moscow appearance was one of the October edition's international guest billings, in a programme that mixed the Russian home industry with visiting labels. Billed in the F run of the list, between Feeric and Fresh Art, Frankie Morello's record documents the visit at a length few of the season's home records received.

Illustrative image created for this guide — an artistic impression, not photographs from this show.

An Italian Guest in Moscow

Guest names are a measure of a fashion week's standing. For the visiting label, a Russian Fashion Week appearance put a collection in front of a new market's press and buyers in a single show. For the event, the guests raised the bill's international weight and gave the Moscow audience a direct comparison: the visiting collections walked the same runway, under the same lights, as Egor Zaitsev and the other home names.

Nine views follow a collection's runway sequence in real depth — the presentation's opening looks, its development, its closing statements. Morello's nine photographs are kept in the selection in which they were published, filed in the same archive format as every home designer's record of the season.

The guest records are also where this archive's even-handedness is easiest to test. It would be natural to give a visiting Italian label a thinner page than a Moscow house with a long local history. Instead, Morello's record carries the full apparatus — nine photographs, the billing, the place in the list — at exactly the standard of the home records around it, because that is how the season itself presented the show.

Photos