What to do when a clothing company does not turn up in the usual searches
What clothing company are you trying to find? Having a hard time locating a particular clothing manufacturer, apparel importer or specialty store happens to everyone in this industry sooner or later: a label seen on a garment with no address behind it, a supplier recommended years ago, a store remembered from a trip. If you have already searched the Apparel Search directory and utilized Google and other search engines to browse the internet, there is still one more potential solution: if the company you are searching for is relevant to apparel, fashion or textiles, another member of the fashion industry may be able to help point you in the right direction. This page sets out the search in order, and the details that make the difference.

The first search is the Apparel Search directory itself, and it rewards a second attempt with different wording. Companies are listed under the name they trade by, which may not be the name on the label, the name on the invoice or the name a colleague remembers. Try the search with and without words like company, inc. and apparel; try the label name and the company name separately; and browse the category listing for the company's kind of business as well as searching by name, because a firm can be filed by what it makes rather than by what it is called. The Find Clothing Industry Directories page linked on this page leads to the directory's main routes, and the Fashion Industry portal gathers the wider site.
Search engines are the second route, and the same naming problem applies there with more force. Search the exact name in quotation marks, then the name with its city, then the name with its product — a manufacturer of a specific garment in a specific place is a much smaller search than the name alone. A company with no website of its own may still appear in trade coverage, in the fashion news pages linked here, or in employment listings if it hires publicly. Trade directories of the kind gathered in this section — manufacturers registers, marketplace volumes and buyers guides — are the third route, because a company that is hard to find online may be a routine listing in print.
If the directory and the search engines have both been tried, one more potential solution remains. The fashion industry is a trade of long memories: sales representatives, showroom staff, fabric suppliers and retailers carry decades of apparel industry experience and long lists of resources, and a company that has moved, renamed itself or quietly changed hands is often well known to the people who sold to it or bought from it. A specific, well-framed question — the company name as you have it, what it made or sold, where and roughly when — is the kind of question the industry can answer. Vague questions get vague answers; precise ones get directions.
Before asking anyone, gather what you know. The exact spelling on the garment label or tag; any RN or registration number on the label, which identifies the responsible company; the city or region; the product range; and the names of any people, stores or labels connected with the company. Each detail cuts the possibilities. A label name alone may match several firms; a label name with an RN number matches one. The search covers apparel, textiles, accessories, home furnishings and other related industries, so a company at the edge of fashion — a home textiles maker, an accessories importer — is worth asking about as well.
Sometimes the answer is that the company is no longer there to be found: it has closed, been acquired, or renamed, and the trail ends at its last trading name. Even then the search is rarely wasted. Knowing that a manufacturer has closed tells a buyer to source the garment elsewhere; knowing the successor company behind an acquired label restores the supply line under a new name. Record what the search established — the names tried, the sources checked, the last known details — so the next search, by you or by a colleague, starts from evidence rather than from memory.
Search the Apparel Search directory first, trying the label name and the company name separately and browsing the category for the company's kind of business, then use Google and other search engines with the name combined with its city and its product.
The exact spelling on the garment label, any RN or registration number on the label, the city or region, the product range, and the names of connected people, stores or labels.
Ask within the fashion industry: if the company is relevant to apparel, fashion or textiles, another member of the industry may be able to point you in the right direction, and a precise question with the details you have gathered gets the best answer.