Apparel is a leading basics brand for young adults and people of all
ages, with both wholesale and retail divisions globally. The company
is known for cutting-edge advertising and product branding. Its
"Made in Downtown LA" operations have contributed to significant
brand awareness and a cult status worldwide.
American Apparel uses a vertically integrated
business model which minimizes the use of sub-contractors and
offshore labor. Knitting, dyeing, sewing, photography, marketing
distribution and design all happen in our Los Angles facilities.
American Apparel examines each part of its production process and
implements ways to reuse, recycle and diminish its ecological
footprint on the earth.
American Apparel uses a vertically integrated business model which
minimizes the use of sub-contractors and offshore labor. Knitting,
dyeing, sewing, photography, marketing, distribution, and design all
happen in their facilities in Los Angeles.
See an example of their product: View the
Apparel 2015-2016 Wholesale Catalog.
New Update February, 2016: On February 5, 2016
American Apparel, LLC (the "Company"), announced that they have
emerged from chapter 11 as a private company after successfully
implementing its plan of reorganization, approved by the Delaware
bankruptcy court on January 27, 2016.
News Update October 2015: On October 5, 2015 it was
announced that American Apparel, and certain of its domestic
subsidiaries have voluntarily filed to reorganize under Chapter 11
of the U.S. Bankruptcy Code in the U.S. Bankruptcy Court for the
District of Delaware (the "Bankruptcy Court"). The Company expects
to complete the restructuring within approximately six months. Read
more about the
American Apparel Filing Chapter 11.
News Updated December 2014: On December 17, 2014
American Apparel announced the termination of founder Dov Charney.
You can learn more at our
American Apparel terminates Dov Charney article on the Fashion
News Update June 18, 2014:
American Apparel Board Suspends
Dov Charney as CEO and Declares Intent to Terminate
Him for Cause. The Board of Directors of American Apparel, Inc.
(NYSE MKT: APP) voted to replace Dov Charney as Chairman and
notified him of its intent to terminate his employment as President
and CEO for cause. It is expected that the termination will be
effective following a 30-day cure period required under the terms of
Mr. Charney's employment agreement. The Board suspended Mr. Charney
from his positions as President and CEO, effective immediately,
pending the expiration of the cure period. At the same time, the
Board appointed John Luttrell as Interim Chief Executive Officer.
Mr. Luttrell, who has been with American Apparel since February 2011
and currently serves as Executive Vice President and Chief Financial
Officer, will continue in those positions as well.
from April 2011:
American Apparel is a vertically integrated manufacturer,
distributor and retailer, based in downtown Los Angeles, California.
They currently employ approximately 10,000 people globally (about
5,000 in LA), and operate more than 285 retail stores in 20
countries. Within their
business model, knitting, dyeing, cutting, sewing, photography,
marketing, distribution and design all happen in the company's
facilities in Los Angeles. The company operates the largest garment
factory in the United States, at a time when most apparel production
has moved offshore. With our recently opened stores in China, we are
now selling Made in USA clothing in the largest consumer market in
the world. American Apparel
leverages art, design and technology to advance the business
process, while continuing to pioneer industry standards of social
and environmental responsibility in the workplace.
2007: American Apparel
was a publicly traded company,
having completed a merger with Endeavor Acquisition Corp. on
December 12, 2007
As you probably already know, American Apparel
was originally crafted by primarily one person. The force behind
American Apparel was founder Dov Charney.
Here is a quote
from Dov Charney from the About Us section of the American Apparel
website from April 2011, "I am an intuitive designer. I put
it on and I see if it's tight or not. I love the touch of fabric.
I've seen photographs of Yves Saint Laurent in a fitting and I
thought, "That's how we do it!" I try on all my underwear designs
before they go into production. I am very pleased by the rapid
expansion of American Apparel this year and the continued momentum
our business is enjoying worldwide. I have welcomed a large number
of new employees into the family this year, and am happy that in
doing so they are able to earn a decent livelihood for themselves
and their families. American Apparel now employs 10,000 people
across the world and about 4,500 in our home of downtown Los
Angeles. This year we're on track to export more clothes
internationally than we have ever before, meaning we're sending Made
in USA clothes to China, Europe, Australia and South America. I am
particularly proud that so many of our long-standing manufacturing
employees have become shareholders in American Apparel which means
they now have a direct stake in American Apparel's financial
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