Avenue - Fashion Company Profile
Avenue is an American plus-size women's fashion brand selling clothing in sizes 14 and up - dresses, denim, workwear, footwear and its Avenue Body lingerie line. It traded for decades as a mall and high-street chain before closing all of its roughly 220 stores in a 2019 bankruptcy; the online business continued under Australia's City Chic Collective and was acquired in 2024 by FullBeauty Brands, the plus-size specialist that also owns Catherines and Eloquii. Avenue today sells through Avenue.com.
Company Snapshot
- Status
- Operating online only - its stores closed in 2019; the online brand was acquired by FullBeauty Brands in 2024
- Type
- Private - a FullBeauty Brands brand
- Headquarters
- Rochelle Park, New Jersey, United States (historical)
- Founded
- 1987, as The Avenue
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Company Profile
The brand's target customer remains value-conscious women aged roughly 25 to 55 who wear size 14 or larger. Its store-era history - United Retail Group, the Redcats years and the 500-store peak - is summarised in the profile section below.
Set beside the Ashley Stewart profile in this letter, Avenue's angle is distinct: where Ashley Stewart leads with trend and attitude for the curvy woman, Avenue leads with coverage and value - every lifestyle need, home to office to night out, foundations included, at 'truly incredible values'. Both serve the plus-size customer; they describe her differently, and the directory keeps both descriptions because a shopper choosing between the two chains is choosing between exactly those emphases.
History: United Retail Group and Redcats
The history section of historical descriptions give the corporate frame: United Retail Group, Inc. was a specialty retailer in the United States, offering large sized women's fashion apparel. The company served a target audience of women aged between 25 and 55 years of age, wearing apparel sized 14 or larger. The group operated five-hundred stores in 37 states. The company was purchased by Redcats USA, part of the French group PPR, in November 2007. PPR is described in the filing as a French multinational holding company specializing in retail shops and luxury brands, founded in 1963 by François Pinault, quoted on Euronext Paris as a CAC 40 constituent, originally called Pinault-Printemps-Redoute and renamed PPR on 18 May 2005.
The original also preserves the group's mailing address - P.O. Box 8320, Indianapolis, IN 46283, phone (800) 441-1362 - and it is carried here as part of the historical record, with the usual directory caution that preserved contact blocks describe the filing's period, not a current customer service route. The two snapshots together (500 stores in 37 states under United Retail Group; over 400 stores in 2011 under the Avenue summary) show the estate at two moments, and this page keeps both figures with their dates rather than averaging them into a vaguer claim.
Common Questions
What sizes does Avenue serve?
Women's fashion in sizes 14 & up; the history section gives the target audience as women aged 25 to 55 wearing size 14 or larger, in the historical record.
Who owned Avenue, per the history?
United Retail Group, Inc., which operated 500 stores in 37 states and was purchased by Redcats USA, part of the French group PPR, in November 2007.
What is Avenue Body?
The brand's collection of bras and panties, described in the original as the perfect foundation for any look.
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