|Broder Bros. Co. (Imprintable Sportswear) - company profile on Apparel Search|
|Fashion Industry Company Names|
Broder Bros., Co. owns and operates three leading brands in the imprintable sportswear industry: "Broder," "Alpha" and "NES." Through these three long-standing and well-recognized industry leaders, the Company operates the largest distribution network in the industry, which, at the time of this release, consists of 9 major distribution centers. The Company has the ability to ship to over 80% of the U.S. population in one day and 98% of the U.S. population in two days. The imprintable sportswear industry is characterized by a highly fragmented customer base comprised primarily of regional and local decorators who, primarily because of their size, do not generally purchase directly from manufacturers. The Company has the resources to handle small orders, while offering broad selection, depth of inventory and rapid delivery. The Company's customers are decorators who decorate the blank products it supplies and then in turn sell to a wide variety of end consumers.
The Broder, Alpha and NES brands offer unparalleled customer service, product selection, industry leading catalogs and marketing materials that have been central to the success of each brand. The Company offers virtually all of the leading industry product styles including those manufactured by Russell, Fruit of the Loom, Hanes, Anvil and Gildan, as well as many exclusive brands including Adidas Golf, Champion and Columbia Sportswear. The Company has also developed proprietary brands including Devon & Jones, Chestnut Hill, Authentic Pigment, Harriton, HYP, Desert Wash, Great Republic and Harvard Square.
Broder Bros., Co. was purchased in May 2000 by Bain Capital, one of the leading private equity investment firms in the world. Subsequent to Bain's purchase of Broder Bros., Co., the Company expanded its geographic reach and market share through the acquisitions of St. Louis T's in 2000, Full Line Distributors and Gulf Coast Sportswear in 2001, T-Shirts & More and Alpha Shirt Company in 2003, NES Clothing Company in 2004, and Amtex Imports Inc. in 2006.
Broder Bros., Co. headquarters are located at Six Neshaminy Interplex, Trevose, PA 19053. Further information can be found on the Company's websites: http://www.broderbrosco.com , http://www.broderbros.com , http://www.alphashirt.com and http://www.nesclothing.com
Info posted on Apparel Search August 2007
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