Broder Bros. - Fashion Company Profile
Broder Bros. was the largest distributor of imprintable sportswear in the United States - blank t-shirts, fleece, caps and corporate apparel from more than 40 trade and retail brands, shipped to the screen printers, embroiderers and promotional companies who decorate them. In January 2014, two years after Littlejohn & Co. invested in the business, Broder Bros. rebranded the whole company as alphabroder, the name it trades under today.
Company Snapshot
- Status
- Operating under its successor name - Broder Bros., Co. rebranded as alphabroder in January 2014; the button below leads to alphabroder
- Type
- Private - wholesale distributor
- Headquarters
- Trevose, Pennsylvania, United States
- Founded
- 1919
Company Profile
This is a business-to-business wholesaler - it sells undecorated garments to decorators, not clothing to shoppers - so the page carries no shop box. The brand roll-up that built its distribution network is recorded in the profile section below.
The imprintable sportswear industry is characterized by a highly fragmented customer base comprised primarily of regional and local decorators who, primarily because of their size, do not generally purchase directly from manufacturers. The Company has the resources to handle small orders, while offering broad selection, depth of inventory and rapid delivery. The Company's customers are decorators who decorate the blank products it supplies and then in turn sell to a wide variety of end consumers. Every printed team shirt, event tee and embroidered corporate polo starts as someone's blank, and this filing is the directory's record of the largest distributor standing between the mills and those decorators.
Broder Bros. History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Broder Bros. History & Historical Profile →Common Questions
What does Broder Bros. do?
It owns and operates the Broder, Alpha and NES brands in imprintable sportswear - wholesale blank apparel distribution to decorators - operating the largest distribution network in the industry, with 9 major distribution centers at the time of the release.
How fast could it ship, as recorded?
To over 80% of the U.S. population in one day and 98% of the U.S. population in two days, serving a fragmented base of regional and local decorators who do not generally buy directly from manufacturers.
Who bought Broder Bros., and what merged in 2017?
Bain Capital purchased the company in May 2000 and rolled up regional distributors including Alpha Shirt Company (2003) and NES Clothing Company (2004). In 2017 alphabroder and Prime Line merged to create a one-stop shop for promotional products including hard goods.
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