Collective Licensing International - shoe company profile on Apparel Search

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Collective Brands, Inc. (Collective Brands) is a producer of compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. Collective Brands operates a portfolio of brands and private brand labels through multiple selling channels, including retail, wholesale, e-commerce, licensing and franchising. It consists of three lines of business: Payless ShoeSource (Payless), Collective Brands Performance Lifestyle Group (PLG) and Collective Licensing. It operates its business in four segments: Payless Domestic, Payless International, PLG Wholesale and PLG Retail. As of January 28, 2012, it franchised 143 Payless and 20 PLG Retail stores. During the fiscal year ended January 28, 2012, it operated a total of 4,496 retail stores. In October 2012, Wolverine World Wide Inc announced that a consortium comprised of Wolverine Worldwide, Golden Gate Capital and Blum Capital Partners acquired Collective Brands.

The walls are lined with skateboards and snowboards, sneakers and plasma televisions; music pulses through the open space and a pool table replaces the water cooler. This corporate environment emulates more lounge than think tank. In the heart of Colorado's Rocky Mountains where action sports, music and urban culture thrive lies the international headquarters of some of the world's most authentic and recognized youth lifestyle brands in Collective Licensing International, LLC (Collective).  Founded in 2004 by 20-year industry veteran Bruce Pettet, named one of the "Marketing 100" by Advertising Age magazine, Collective has built a revolutionary engine for its growing portfolio of youth lifestyle brands including the Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™, Sugarboards®, Carve™, genetic®, Dukes™, Rage®, Ultra-Wheels® and Skate Attack® brands.

Collective's DNA is simple. In order to build and maintain an authentic and internationally cohesive presence for each brand, Collective's world-class team of design and marketing talent deliver extensive branding toolkits to its license partners across the globe, providing strategic architecture, communication tools, design direction and consumer insights using the most advanced technology available via their B2B web sties. The team promotes all brand interests worldwide and invests 100% of its energy to each licensee's development and long term sustainability.

The numbers don't lie. They are on to something BIG. Collective's portfolio has grown over 22 percent year over year and is forecasted to increase to over 43% percent in 2007 alone. Its flagship Airwalk® brand, established in 1986, remains one of the most recognized action sports and youth lifestyle brands to date. Airwalk® has grown exponentially year over and is currently licensed in more than 100 countries across the globe. Collective's Vision Street Wear® brand, recently acquired in February of 2006, is already licensed in 80 countries

Licensees from all over the world concede that Collective set the gold standard in delivering brand power that they can translate into relevant product and cutting edge marketing programs.

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