Collective Licensing International History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Collective Licensing International, kept for historical reference.
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The Company Description of Its Time
The walls are lined with skateboards and snowboards, sneakers and plasma televisions; music pulses through the open space and a pool table replaces the water cooler. This corporate environment emulates more lounge than think tank. That scene opens the historical profile of Collective Licensing International, and it opens this one, because it is the most distinctive company description in the batch: in the heart of Colorado's Rocky Mountains, where action sports, music and urban culture thrive, lies the international headquarters of some of the world's most authentic and recognized youth lifestyle brands in Collective Licensing International, LLC (Collective).
The Licensing Engine: Toolkits, Airwalk and Vision
Collective's DNA is simple, in its own formulation: in order to build and maintain an authentic and internationally cohesive presence for each brand, Collective's world-class team of design and marketing talent deliver extensive branding toolkits to its license partners across the globe, providing strategic architecture, communication tools, design direction and consumer insights using the most advanced technology available via their B2B websites. The team promotes all brand interests worldwide and invests 100% of its energy to each licensee's development and long term sustainability. Licensees from all over the world concede that Collective set the gold standard in delivering brand power that partners can translate into relevant product and cutting edge marketing programs.
The growth figures are kept with their forecast dates: the portfolio has grown over 22 percent year over year and is forecasted to increase to over 43% in 2007 alone. Its flagship Airwalk brand, established in 1986, remains one of the most recognized action sports and youth lifestyle brands to date, and is currently licensed in more than 100 countries across the globe. Collective's Vision Street Wear brand, recently acquired in February of 2006, is already licensed in 80 countries. 'The numbers don't lie. They are on to something BIG' is the company(?:'|')s own verdict - a licensing company whose product is not shoes but the brand system that lets a hundred countries' licensees make and market the shoes coherently.
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References & Further Reading
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