Stride Rite - Fashion Company Profile
Stride Rite is America's best-known children's shoe brand, founded in Boston in 1919 as the Green Shoe Manufacturing Company and built on fitted children's footwear - shoes made for growing feet, in widths, sold with measurement as part of the service. It passed through the Stride Rite Corporation's ownership of Keds, Sperry and Saucony, then Payless's 2007 purchase and the Collective Brands years, to Wolverine World Wide in 2012; since 2017 the brand has been run worldwide by licensee Vida Shoes International, which designs and markets its shoes for babies, toddlers and children.
Company Snapshot
- Status
- Operating - a Wolverine World Wide brand since 2012, designed and marketed globally since 2017 by licensee Vida Shoes International
- Type
- Private - a Wolverine World Wide brand under licence to Vida Shoes International
- Headquarters
- Waltham, Massachusetts, United States (brand home); licensee Vida Shoes International is in New York City
- Founded
- 1919, in Boston, Massachusetts, as the Green Shoe Manufacturing Company
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Company Profile
The brand's product focus is unchanged by its ownership changes: first walkers, sneakers, boots and school shoes built around fit and durability for children. Its years inside Collective Brands - the filing this page succeeds - are described in the profile section below.
In addition to the Stride Rite brand, the company markets footwear and other products under the following owned or licensed brands: Keds, Grasshoppers, Robeez, Saucony, Hind, Sperry Top-Sider and Tommy Hilfiger. The Stride Rite unit is predominantly a wholesaler of footwear, selling its products nationally in a wide variety of retail formats including premier department stores, independent shoe stores, value retailers and specialty stores. Stride Rite also markets its products through Stride Rite stores, of which there are more than 300 located in malls and select factory outlet centers, and markets products outside the United States and Canada through independent distributors and licensees. The unit's record, as its original gives it, ends there - no official unit website is linked in the original beyond the corporate name strideritecorp.com mentioned in its text, so no References entry is made from it.
Stride Rite History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Stride Rite History & Historical Profile →Common Questions
When was Stride Rite founded, and where is the unit based?
Founded in 1919 on the strength of the Stride Rite children's brand; the unit of Collective Brands is based in Lexington, Massachusetts, a suburb of Boston, in the historical record.
Which brands does Stride Rite market?
Stride Rite itself plus Keds, Grasshoppers, Robeez, Saucony, Hind, Sperry Top-Sider and Tommy Hilfiger footwear, as owned or licensed brands, in the historical record.
How does Stride Rite sell its footwear?
Predominantly as a wholesaler to premier department stores, independent shoe stores, value retailers and specialty stores, plus more than 300 Stride Rite stores in malls and factory outlet centers, and distributors and licensees outside the United States and Canada.
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