Stride Rite History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Stride Rite, kept for historical reference.
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The Company Description of Its Time
The Stride Rite unit of Collective Brands, Inc. is based in Lexington, Mass., a suburb of Boston. It is the leading provider of high-quality children's footwear in the United States, and is a major provider of athletic and casual footwear for adults. This page covers the unit in strictly product-focused terms - brands, channels and store counts - and its new image is a product photograph of children's shoes only, in keeping with this directory's rule for child-directed pages. Stride Rite was founded in 1919 on the strength of the Stride Rite children's brand, but today includes a portfolio of iconic American brands addressing different market segments within the footwear industry.
Stride Rite Inside Collective Brands
Stride Rite's place in the group is the part of this filing that belongs to the parent record, and it is summarised here in one paragraph so this page does not duplicate the parent profile: the Stride Rite Corporation was acquired by Payless ShoeSource in the 2007 assembly of Collective Brands, where it centred the Performance Lifestyle Group's premium lifestyle and athletic branded footwear and high-quality children's footwear, sold through wholesaling arrangements and its 300-plus stores; in October 2012 the Performance + Lifestyle Group, including Stride Rite with Sperry Top-Sider, Saucony and Keds, was acquired by Wolverine Worldwide for $1.24 billion, as the parent filing records. The full group summary - segments, the 4,496 stores of fiscal 2012, and the consortium acquisition - is told on the Collective Brands parent profile in this letter, which is this page(?:'|')s first route onward.
What remains distinctly Stride Rite's own, and worth a reader's attention, is the brand architecture: a children's name founded in 1919 carrying, by the time of this filing, a portfolio that reaches from Robeez infant footwear to Keds and Grasshoppers classics to Saucony athletic and Sperry Top-Sider boat shoes. Few single units in this directory span first shoes and adult athletic performance lines under one wholesale roof, and the flat brand list - Stride Rite, Keds, Grasshoppers, Robeez, Saucony, Hind, Sperry Top-Sider, Tommy Hilfiger - is given verbatim above for exactly that reason.
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