Fashion TV History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Fashion TV, kept for historical reference.
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The Company Description of Its Time
Fashion TV - FTV - is filed as an independent television channel which was founded in 1997: a 24 hours a day, 7 days a week fashion, beauty, and style television station. They transmit worldwide and provide glamorous entertainment with emphasis on the latest fashion trends from around the globe. Independence is the first fact in the filing, and it is the one that separates this page from its neighbour: where Fashion One is a subsidiary inside a production group, FTV stands alone, and the historical record returns to the point - since its inception in 1997, FTV has been independent and has established itself as a TV authority for fashion, lifestyle and trends.
The Diamond and the Brand Beyond the Channel
FTV's unique mix of production, distribution, innovative technology and broadcasting gives its viewers, in the filing's phrase, a VIP seat to view some of the best available fashion reporting. But the historical record spends as much space on what the channel became beyond television: in addition to the television channel, the company also sells branded items. The Fashion TV brand (FTV) is more than just style; the consumers of Fashion TV branded products are after an image, an identification, a dream come true. That is a licensing philosophy in three nouns - the product is not the garment, it is the identification with the channel's world.
The emblem of that world gets its own passage in the historical record, kept here because brand marks are facts too: the diamond logo embodies all the powers of seduction; Fashion TV's diamond, a symbol of beauty, of refinement and of purity, radiates across all the continents - a fascinating object, just like the magical television screen upon which the dazzling reflections of a thousand and one facets of international design and fashion are displayed in full glory. A diamond as a screen metaphor: facets for fashion capitals, light for broadcast. The profile closes with the channel's own address on the web, FTV.com, carried in the References, and the filing mark ML82708, which the directory keeps as part of the record.
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References & Further Reading
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