Hanesbrands Inc. - Fashion Company Profile
Hanesbrands was the Winston-Salem basics giant behind Hanes, Maidenform and Bali - the company of Tagless T-shirts, the first sports bra and X-Temp fabrics. After selling Champion to Authentic Brands Group in 2024, Hanesbrands itself was acquired by Gildan Activewear in a deal completed on December 1, 2025, and its innerwear brands continue under Gildan.
Company Snapshot
- Status
- Acquired - Gildan Activewear completed its acquisition of Hanesbrands on December 1, 2025; the Hanes, Maidenform, Bali and other innerwear brands continue under Gildan ownership
- Type
- Was public (NYSE: HBI) until the Gildan acquisition; now part of Gildan Activewear Inc. (TSX/NYSE: GIL)
- Headquarters
- Winston-Salem, North Carolina, United States
- Founded
- 1901 (the Hanes brand); Hanesbrands Inc. was spun off from Sara Lee in 2006
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Company Profile
The record below - the brand portfolio of its filing, the innovation claims from Tagless to Smart Sizes, and the Sara Lee spin-off story - is kept in full on the history page, with its figures attached to their years. Current ranges are on the Hanes site, linked above; the shop box covers Hanesbrands products sold through Amazon and eBay.
The innovation list is concrete and product-focused: the company revolutionized Tagless T-shirts and underwear, invented the sports bra and the stretch-cup T-shirt bra, was the first to advertise a bra on national television through Playtex, and was innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras. Each claim is about construction, comfort or labelling rather than fashion image - the removal of a scratchy tag, a better-fitting cup, a fabric that manages temperature. That is the correct lens for this whole profile: Hanesbrands competes on the engineering of everyday garments that are bought repeatedly and worn constantly.
Hanesbrands History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Hanesbrands History & Historical Profile →Common Questions
Who owns Hanesbrands now?
Gildan Activewear Inc., which completed its acquisition of Hanesbrands on December 1, 2025. The Hanes, Maidenform, Bali and other innerwear brands continue under Gildan ownership.
What happened to the Champion brand?
Hanesbrands sold the global Champion business to Authentic Brands Group in a deal announced in June 2024 and completed on September 30, 2024, before the Gildan acquisition of Hanesbrands itself.
Which brands does the Hanesbrands record name?
Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports in the U.S. and elsewhere, plus regional brands such as DIM and Lovable abroad, as the record of its period lists them.
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