Lands' End - fashion company profile on Apparel Search
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Lands' End is a direct merchant of traditionally styled clothing for the family, soft luggage, and products for the home. They offer products through their catalogs, on the internet and in their inlet stores Their goal is to please their customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.

Lands' End

Back in 1963, they started Lands' End in a basement, along the river in Chicago's old tannery district. They were all sailors at that time, and their business was selling (and sometimes making) racing sailboat equipment, and duffle bags, and rainsuits and some sweaters and other clothing.  When they learned enough about the business to spread their wings and grow a little, they moved the company to the little town of Dodgeville in rural Wisconsin.

The main reason that they are there is that Gary Comer fell in love with the gently rolling hills and woods and cornfields and being able to see the changing seasons.  Equally or more important, they came to know what a remarkable group of people they were joining with in the community.  As you see, it's a farm community, and their fellow workers were the sons and daughters of farmers and their families included a fine bunch of kids.

They quickly found that they are the kind of people who get up mighty early in the morning, because they may have a cow or two to milk before coming to work (they are hard working people) When the Lands' End company first came to Wisconsinthey started small. But the business and the community have been good to them. And today their headquarters building is a good deal larger, both outside and in.

As a direct merchant, they work directly with mills and manufacturers, eliminating the markups of middlemen.  They pass the savings on to their customers, who shop directly with them from home or office, by phone, mail, fax or Web. They ship directly to their customers, virtually anywhere in the world. In addition to lower prices, their direct merchant method of doing business makes shopping simpler, faster and more convenient.

There catalog titles include:

  • The Lands' End Catalog : their primary catalog featuring a full line of classically styled casual clothing for men and women, including outerwear, swimwear and footwear.

  • Lands' End Women's Plus Size Collection : Clothing perfectly proportioned to fit women 16W–26W. Along with style and reassuring quality, this collection features rich, natural fibers, beautiful colors and unsurpassed value.

  • Lands' End Men : A complete line of finely tailored clothing for men. From suits to dress shirts to trousers, plus a full line of classically styled casual clothing including polos, sweaters and jeans, as well as haberdashery items.

  • Lands' End Kids : Quality clothing, freshly styled, to dress kids from head to toe. These fun, colorful classics fit newborns to pre-teens.

  • Lands' End School Uniforms : Uniforms and school-appropriate clothing, designed to meet dress-code requirements, in sizes for kids and adults, including Spiritwear, embroidered with your logo for sports, clubs and organizations.

  • Lands' End Home : High-quality, classically styled products for the home, with a focus on honest value instead of promotional "white sales."

  • Lands' End Business Outfitters (Corporate Sales) : Specially selected Lands' End clothing expertly embroidered with the logo of your company or organization, plus unique gifts and service awards. LEBO dresses everyone from the smallest groups to the world's largest businesses and everything in between.

Lands' End was an early adopter of the Internet, launching its Web site ( in 1995. Initially, the site featured 100 products as well as stories, essays and travelogues. Today, the U.S. site offers every Lands' End product from all of their different catalogs, including an extensive Overstocks section, where excess merchandise can be purchased at steep discounts. In addition, they offer separate Web sites for the United Kingdom, Japan, Germany. A separate Business Outfitters Web site offers company incentives, rewards, gifts and group apparel.

Lands' End has been a leader in developing new tools and capabilities to enhance the online shopping experience and to foster one-on-one relationships with its customers. Some of these innovations include:

  • My Virtual Model™ — Lands' End was the first apparel company to offer this innovative shopping tool. You can create a 3-D model of yourself by providing critical measurements, which are then applied to your personal Virtual Model.

    Once a virtual model is created, you can use it to "try on" items and outfits, to see how they will look on your body. Outfits can be stored and recalled for later reference. Once created, your model can also be used at other apparel Web sites in the My Virtual Model network, and can be e-mailed to family and friends.

  • Lands' End Live™ — A nifty feature that allows you to talk or "chat" online directly with their famously helpful customer service representatives while shopping at

  • Lands' End Custom™ — Custom-crafted clothing made just for you! Get all the comfort and quality you expect from Lands' End, in styles made to fit only you. Simply answer a few questions about fit preferences and body type, and the garment will be individually tailored and delivered to your door in approximately 2-4 weeks.

  • Swim Headquarters, featuring Swim Finder — Looking for the perfect swimsuit? They have hundreds of options to suit every shape and style preference. No time to browse? Swim Finder instantly sorts through all of their styles to pinpoint the ones best suited for you. Search by suit style, height of leg opening, bra type, body shape, or even "anxiety zones" — body areas you'd like to accentuate or camouflage. Many of their suits also work with My Virtual Model™, so you can see how they'll look on you.

  • Outerwear Headquarters™ and Outerwear Find & Compare — This seasonal, easy-to-use guide to all Lands' End outerwear helps you locate the perfect jacket, coat or parka for any weather conditions. You can also select as few or as many items as you wish for an apples-to-apples comparison of prices and features.

  • Affiliate Network — Like to earn extra revenue on your Web site? You may wish to join the Lands' End Affiliate Network and help direct traffic to the Internet's #1 retail apparel site. Earn a percentage of every sale that results from a click-through from your site.

About Lands' End Service
Lands' End operates on the principle that what is best for the customer is also best for the company. As a result, customers have learned to expect a high level of service at all times from initiating the order, to receiving help and advice, to speedy shipping, and further follow-up when necessary. Here are some of the ways that Lands' End and its employees "go the extra mile":  Below are only a few of the services:

  • Lands' End offers one of the simplest guarantees in the industry — GUARANTEED. PERIOD.® — which allows customers to return items at any time, for any reason, for a full refund of the purchase price or a replacement.

  • Toll-free phone lines for ordering and customer service are open 24 hours a day, 364 days a year.

  • To help you with sizing questions, gift suggestions and wardrobe coordination, our Specialty Shoppers are available numerous hours of the day.

  • They hem and cuff men's and women's trousers free of charge, and it adds only a day or two to your delivery.

  • They supply swatches of fabrics free of charge. Just ask!

  • Lose a button? They have replacement buttons available for most products, free of charge.

  • They offer expert monogramming and gift boxing services at a nominal cost.

  • The company's Lost Mitten Club will replace any child's mitten lost in the same season as purchase at half the price of a pair, with free shipping.

  • Most in-stock orders leave the Lands' End distribution center the next business day after they're ordered.

Contact Information
Address: 1 Lands' End Lane, Dodgeville, WI 53595
Internet address:

Toll-free telephone numbers:

Lands' End


Lands' End Women


Lands' End Women 16W - 26W


Lands' End Men


Lands' End Kids


Lands' End for School — School Uniforms


Lands' End Home


Lands' End Business Outfitters


Find the most current information and details about Lands' End at their website.  You can also follow Lands' End on Facebook.

Historical reference:

January 2015 Summary
Lands’ End, Inc. operates as a multi-channel retailer in the United States and internationally. The company operates through two segments, Direct and Retail. It offers casual clothing, accessories, footwear, and home products. The company sells its products through its e-commerce Websites, direct mail catalogs, dedicated Lands’ End Shops at Sears, stand-alone Lands’ End Inlet stores, and international shop-in-shops. As of January 30, 2015, it operated 236 Lands’ End Shops at Sears, 14 Lands’ End Inlet stores, and 5 international shop-in-shops. Lands’ End, Inc. was founded in 1963 and is headquartered in Dodgeville, Wisconsin.

Sears Sold Lands' End
On December 6, 2013, Sears Holding Corp. announced that it would spin off Lands' End catalog business as a separate company by distributing stock to the retailer's stockholders. Lands' End stock began trading on the NASDAQ on April 7, 2014.

Sears bought Lands' End
May 14, 2002
, Lands' End shares jumped nearly 21 percent after the announcement of the deal, in which Sears agreed to pay $62 for each Lands' End share, a 21.5 percent premium over Friday's closing price.


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Did you know that the apostrophe in Lands' End is in the wrong place. There have been some silly explanations over the years, but the truth is, it was a mistake. It was a typo in their first printed piece, and they couldn't afford to reprint and correct it.

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