Roxy - Fashion Company Profile
Roxy is the women's surf brand launched by Quiksilver in late summer 1990 - the first women's line from an authentic surf brand, creator of the women's boardshort, and since September 1, 2023 a brand of Authentic Brands Group alongside Quiksilver itself.
Company Snapshot
- Status
- Operating - the women's surf, swim and snow brand launched by Quiksilver in 1990, today owned by Authentic Brands Group and sold through the brand website, licensees and retailers; its U.S. stores were among the operator closures of 2025, but the brand continues
- Type
- Private - a brand of Authentic Brands Group, acquired with Boardriders, Inc. on September 1, 2023; previously the women's line of Quiksilver, Inc. and then of Boardriders, Inc.
- Headquarters
- Huntington Beach, California, United States (with Quiksilver)
- Founded
- 1990 - launched in late summer 1990 as a swimwear line, the first women's line offered by an authentic surf brand
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Company Profile
Current products are on the Roxy website, linked above; the shop box covers Roxy products sold through Amazon and eBay. Roxy's ownership followed its parent's path, set out on the Quiksilver profile in this letter: the line belonged to Quiksilver, Inc., then to Boardriders, Inc. after the 2017 renaming, and on September 1, 2023 Authentic Brands Group acquired Boardriders and now owns Roxy alongside Quiksilver, Billabong and DC Shoes, running the brands through licensees. Roxy's U.S. stores were operated by Liberated Brands and closed when that operator filed for bankruptcy in February 2025; the brand itself continues, with its North American women's licensing reassigned and its swimwear, boardshorts, surf apparel and snow lines sold through roxy.com and retail partners. The product record that made the brand - the 1990 swimwear launch, the heart crest of 1993, the women's boardshort and the championship team and events that followed - is kept in full on the history page.
The fact that Roxy was a women's line offered by an authentic surf brand, the historical record stresses, made it intriguing for both retailers and girls alike: it was the first of its kind on the market, and soon after, the other surf brands followed. That first-mover claim is the profile's central historical point, and it is why Roxy has a filing of its own rather than a paragraph inside its parent's. A women's surf brand built by a surf company, rather than a fashion label borrowing surf imagery, changed what retailers stocked and what women could buy to surf in - most concretely in the garment this profile credits Roxy with inventing, covered in the next section.
Roxy History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Roxy History & Historical Profile →Common Questions
Who owns Roxy now?
Authentic Brands Group. Roxy was Quiksilver's women's line from its 1990 launch through the Boardriders years, and Authentic acquired Boardriders, Inc. on September 1, 2023, taking Roxy together with Quiksilver, Billabong, RVCA, DC Shoes and Element.
When was Roxy launched, and as what?
In late summer 1990, as a swimwear line - Quiksilver's women's line and the first women's line offered by an authentic surf brand. A sportswear line followed the next year, and the brand went on to create the women's boardshort.
Did Roxy close when its U.S. stores closed in 2025?
No. The closing stores were run by Liberated Brands, the North American retail licensee, which filed for bankruptcy in February 2025 and closed all 122 of its stores across the Boardriders portfolio. The Roxy brand continued under Authentic Brands Group through new licensing arrangements, the brand website and other retailers.
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References & Further Reading
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