Sourcing at MAGIC Expands Dramatically for August 2010 Event
Fashion Event Article Posted July 22, 2010

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This August, Sourcing at MAGIC, the largest and most comprehensive fashion sourcing event in North America, will showcase more than 700 apparel and footwear manufacturers, fabric mills, trim & component suppliers, print design studios and fashion supply chain providers from over 40 countries at the Las Vegas Convention Center's North Hall. This represents a 30% increase in size compared to the show in August 2009. 

Opening its doors on August 16th, 2010, one day before The MAGIC Marketplace, Sourcing at MAGIC will highlight and celebrate India, this season's focus country, with over 75 exhibitors, and launch two new sourcing categories: Design Elements, showcasing original design manufacturers (ODM), and Footsteps, the show's new footwear sourcing environment, representing both component suppliers and manufacturers. 

"As the wealth of resources on the MAGIC show floor continues to grow, we are seeing equally exciting developments in sourcing," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "The MAGIC Marketplace is definitively the most efficient one-stop shopping resource in the world for the entire fashion industry, and Sourcing at MAGIC's incredible international scope is a tremendous asset for both our exhibitors and retail attendees."

Focus Country India, Strong Country Growth and Premier China

India, the world's second largest producer of textiles and garments will take center stage at Sourcing at MAGIC with over 75 exhibitors. The Minister of Textiles, Government of India, Dayanidhi Maran, will be in attendance on August 16th for the official ribbon-cutting and inauguration ceremony at the India Pavillion.  To celebrate India's strong representation at Sourcing at MAGIC, the India Pavilion will host a cocktail reception open to all attendees on August 17th at 3:30 pm.

Other countries significantly expanding their presence at the August show are Taiwan, the Philippines, Vietnam and Mexico, with more than 60 new exhibitors from these regions.

Expanding upon the show's strong representation of resources from China, Premier China is a new area, showcasing more than 30 large vertically integrated women's, men's and kids' wear manufacturers from China offering contemporary design capabilities.

Introducing New Sourcing Environments

Design Elements, one of the two new sourcing environments premiering this August, is a juried section of original design manufacturers (ODM) offering ready-made designs with low minimums. 

Footsteps, another new show category at Sourcing at MAGIC, will showcase international footwear component suppliers from the U.S., China, Taiwan and India. Participating footwear manufacturers include JP Originals, Fortune Dynamic, East Lion, SMAC and Legend.

In addition, Sourcing at MAGIC is further expanding its fabric and trim environment representing over 60 international textile companies this August.

MAGIC August 2010 Seminar Series & F/w 2011-12 Trend Forecasting

In collaboration with online trend forecasting service Fashion Snoops, Sourcing at MAGIC will continue to present multimedia Trend Galleries, giving attendees an exclusive outlook on the key trends and colors for Fall/winter 2011-12.  Exclusive Fall/winter 2011-12 color cards by Pantone and Fashion Snoops will be available for sale on show site.

The August 2010 MAGIC Marketplace Seminar Series, featuring over 25 seminars and 40 top industry executives, kicks off on August 16th with the 4th Annual Excellence in Sourcing Summit hosted by Apparel Magazine and followed by a networking reception.  Registration for the summit is complimentary for qualified sourcing, brand and retail executives. 

Key topics at the August 2010 MAGIC Marketplace Seminar Series include Fall/winter 2011-12 fashion and color trends presented by Fashion Snoops, Pantone, WGSN and Doneger Creative Services, social marketing strategies, the latest in sustainability and social compliance, and mastering new sourcing challenges such as recent fluctuations in cotton prices, sourcing from emerging regions and the new Consumer Protection Safety Improvement Act (CPSIA).  Featured companies and industry organizations include Cotton Inc., Doneger Creative Services, Edun, Fashion Snoops, Jockey International, Pantone, BCBG Max Azria, Chico's, Polyvore, Bureau Veritas, WGSN, USA ITA Association of Importers of Textiles and Apparel, AAFA American Apparel & Footwear Association, California Fashion Association and Fashion Business Incorporated, among many others.  All seminars are complimentary for registered MAGIC attendees on a first come, first serve basis. The seminar calendar is available online at

About Sourcing at MAGIC

Sourcing at MAGIC is the largest and most comprehensive trade event in North America for the supply side of the fashion industry.  Exhibitors include apparel, footwear and accessories manufacturers, fabric mills, trim and component suppliers, print design studios, and supply chain service providers from over 40 countries. The August show runs from August 16-19, 2010 at the Las Vegas Convention Center, North Hall.


Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – the MAGIC Marketplace. 2010 launched MAGIC's dual campuses at the Las Vegas Convention Center and the Mandalay Bay Convention Center.  The August 2010 MAGIC Marketplace will run from August 17 – 19, 2010.  For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit

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