Serving up its cult-favorite mix of footwear
eyecandy, British brand Gola exploded its popular molded spit-bottom
sole into an infinite variety of colors and upper treatments for men and
women. Account executives report mens and womens sales on par in the
US, with stalwart old-school styles like Harrier complementing the
punchy new Candy and Pixel.
In the Streetwear pavilion, pinup goddess Pamela
Anderson was on hand to introduce Pamela Collection, her sexy and
surprisingly sophisticated apparel, footwear and accessories licensed
through ULG. Nearby, rap diva Eve's collaboration with Innovo Group,
Fetish by Eve, conducted a brusque business and promoted the line after
hours with a hot party at V Bar.
Dickies Girl took Best of Show in the Womens
pavilion as winners of the booth competition. This was an important
show for the team, which invested heavily in advertising to launch a
denim collection consisting of relaxed 5-pocket styles and cargo
silhouettes. A steady stream of press and buyers was its due reward.
Contemporary resources like Jeffrey Campbell
footwear, Harveys Boutique and By Cesar apparel represented the best of
West Coast design, each grooving to the beat of their individual style
pulse. These brands exemplified a unified contemporary message of
color, hand-worked details and an effortless combination of
vintage-modern. As the global fashion community continues to mine
California shores for trend direction, these are certainly three hot
brands to watch.
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