Royal Order Grand Opening Event
Fashion News Article Posted February 7, 2007

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Multi-talented Royal Order Jewelry and apparel designer/ owner Cheryl Rixon Davis, along with, event planner and marketing/promotions  mastermind Jenn Laskey of RedLight Special Events & Promotions, are pleased to announce the launch party for the newest Royal Order Boutique; making its home in the heart of Beverly Hills. This event will cater to  musicians, artists, stylists, fashion elite, young trendsetters, club-goers,  and young professional entertainment types, as well as, media and celebrities.  The launch party is an invitation only event with a Royal  Pre Valentines Day & Grammy week theme; a party in honor of the grand  opening of ROYAL ORDER's new store. The evening will feature a display of fine  jewelry, music, mingling, art, hors dourves, & cocktails at the brand new  Royal Order Store in Beverly Hills. The event will offer complimentary hors  dourves provided by Nourish Kitchen Catering, valentine themed cocktails  provided by: Trifecta restaurant & lounge, Han  Asian Vodka, Monster  energy drink, Tequila, Hint water, Hansens Soda as well as music by DJ  Audiomoe. In honor of Valentine's Day; mentioning this  invitation entitles you to a special 15% discount through February  14th.  

After 6 years at the well-known and much visited West Hollywood store,  Royal Order has relocated to the fabulous high traffic area just blocks from  famed Rodeo, surrounded by all the finest shops & restaurants. The  Boutique features the finest interior design with a grey concrete interior,  reminiscent of an art gallery, with carefully crafted gothic archways, coupled  with the insanely beautiful d cor. Vintage crystal chandeliers adorn the  ceilings, decorative medieval gothic chairs garnish the floors, as a beautiful  antique tufted brown velvet couch, dressing rooms with long flowing velvet  curtains, and ornate displays of the most lavish, unique  rock-and-roll-meets-gothic inspired jewelry designs fit for a king or queen,  fill the intimate space perfectly.  A doorbell to buzz guests in or the  automatic 14 foot glass door greets you robotically, as guests are welcomed by  the hip, knowledgeable, and trendsetting sales staff. This store is an  experience in itself, like no other high-end boutique; beautiful, unique,  immaculate, thematic, cool and fun!

Royal Order was founded on the undeniable union of  rock&roll and fashion. Designed by former model and rock singer Cheryl  Rixon Davis, Royal Order is one of the most extensive jewelry lines on the  market today. The line originated in response to the Hollywood celebrities  & musicians who were requesting pieces Cheryl had made for herself and for  loved ones. Her own unique style set the line apart from the usual silver  market; it's truly in a league of its own. Offering collections of their  trademark crown and royal images, religious icons, skulls and mythical  symbols; the entire line is offered in sterling silver, 18kt gold, and  platinum, set with pearls, and stones ranging from natural crystal to semi-  precious and precious stones, addressing a wide range of accessory needs  complementary to emerging fashion trends. As brand recognition pieces became a  necessity, T-shirts, sweat shirts, pants, lingerie, and denim were added to  the line, with leather, bags, and shoes about to be sampled. Keeping the  integrity of design while retaining a street edge has made Royal Order both  fun and sophisticated. Royal Order was instantly embraced by the voracious  Japanese market 10 years ago and has since become one of the most established  luxury and designer stores across Japan, Australia, the United States, and  South America. Whether your preference is high end, biker , 'street ,   designer , urban , casual , or wedding , Royal Order offers a unique  shopping experience. Custom pieces are also available. Come visit the new  store for an amazing experience in the hippest of luxury jewelry with a kick  off party that you will be hearing about for a long time to come.

Jenn Laskey of RedLight Special Events & Promotions, a  USC alumni with a degree in communication and theater, has staked her claim in  the LA event and nightlife scene currently hosting the prestigious weekly  Tuesday night at Les Deux and Saturdays Nights at the M Lounge/ Republic  Restaurant + Lounge. She also achieved much notoriety for her  artistic  vision through the invention of the BodyRock Friday night event  (2005-2006) at club Ivar, which is a fusion of the Hollywood club scene, and  the artistic worlds of music, fashion, dance and live art/gallery exhibitions.  Laskey is rightfully deemed
L.A.'s key to nightlife.
RedLight (  is a full service event planning and production company, and also handles  creative marketing and event PR, specializing in nightlife and artist  marketing and promotions. Some of her current event planning and creative  marketing clients include, Cristophe Salon Beverly Hills with the famed  Beauty Mix events, Laurence Michael's Salon,  Interscope,  Geffen, A&M Records, & New Wave Entertainment. Jenn has booked and  coordinated events at most major clubs and bars in Hollywood, creating her  niche as the creative and artistic event extraordinaire. Some of her most  notable events include, Mary J Blige's Love & Life Record  Release Party, Nelly Furtado's Loose record release party,  Miramax & Bravo's Project Greenlight Premiere Party , Se7en  Magazine's Red Carpet Cancer Benefit and fashion show, Nike's LA  Rockstar Wrap Party, Enyce's fashion week show and after party fall  2005, and Enyce's Grammy party 2006, and  actress Fairuza Balk's 2006 Red Carpet Oscar Event, and Gridlock New  Years Eve 2007 featuring the Killers at Paramount Studios.

PR & Media Contact / RSVP:

Jenn  Laskey 213.321.5886

Royal Order Grand Opening  Event
Event Date:  
Thursday: February 8th,  2007            

Time: 6:00pm - 10:00pm
Event Contact: Jenn Laskey 213.321.5886/

Company: Cheryl Rixon Davis of Royal Order  

Location: Royal Order Store, 341 N. Canon Drive Beverly  Hills CA 90210 Self & Valet parking just south of store 301 N. Canon Drive 310.855.0850  (store)

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