Toray Ultrasuede Announces Major
Branding Initiative New Certification Mark to Enhance Awareness of
Fashion News Fashion Industry Fashion Articles Fashion Article Archive Fashion Jobs Designer Search Clothes Shopping Articles Fashion Newspaper Fashion Designer Directory Fashion Writers Fashion Week Fashion Week Photos Fabric Mills
Toray Ultrasuede (America), Inc.
recently announced a major branding initiative
designed to raise the profile of
introduction of the certification mark is part of an ambitious new
program to build awareness for the Ultrasuede brand among consumers as
well as in each of TUA's key client industries. According to TUA
Executive Director Des McLaughlin,
counter this misconception, TUA is requiring manufacturers of finished
goods with a majority percentage of Ultrasuede to display the
certification mark on a label or hang tag. Given the wide range of
products that feature the fabric, consumers can expect to find the
new certification mark is just one of many initiatives that TUA is
currently undertaking to enhance awareness of the Ultrasuede brand. In
February 2007, the company made its debut appearance at MAGIC, the
premier fashion industry trade show, with an
About Toray Ultrasuede (America), Inc.
TUA is a subsidiary of Toray Industries, a $13 billion multinational company which is the worldwide leader in advanced ultra-microfiber technology and the inventor of the first ultra-microfiber. Ultrasuede is a registered trademark of Toray Ultrasuede (America), Inc.
Learn more about Toray Ultrasuede