Insiders at Apparel
Search are seeing many luxury marketers, including
fashion houses eyeing opportunity in
India. Due to stagnant growth in the U.S.
market, coupled with rapid growth in the Indian
population's wealth and a desire for luxury living,
India has become a key area of interest for luxury
brands. Many notable fashion houses have already
opened up retail destinations in India
them are Cartier,
Louis Vuitton, and
Indian luxury consumers are primed
and ready for new luxury concepts that will set them
apart from their peers.
What affluent Indian
consumers are looking for today is cutting-edge
products and services that put them a step ahead of
says Amit Dutta, founder of
India's first management consultancy
Indian business house, TSG
International recently introduced several
luxury fashion brands, including Alberta
Ferretti and Jean-paul Gaultier to the Indian
marketplace. TSG's plans also included the launch of
dedicated, standalone Alberta Ferretti and Jean-paul
Gaultier boutiques opening up throughout 2009.
Following the opening of a Moschino store in Mumbai,
more shops are also scheduled to debut in
cosmopolitan cities such as New Delhi and Bangalore.
addition, British luxury fashion house
Burberry opened its first landmark store in
Bangalore early in 2009, and a flagship store also
opened its doors in Delhi. India's first Versace
boutique also opened in an upscale Mumbai mall.
Apparel Search certainly expects more luxury fashion
brands to follow suit.
Written by Regina