Hearts On Fire
(HOF), the pre-eminent consumer brand in fine diamond
jewelry, today unveiled a revolutionary new retail
experience with the opening of its store at the Forum
Shops in Las Vegas. The retail launch is part of Hearts
On Fire's global expansion plans designed to transform
the way consumers relate to and buy fine diamond
execute its vision, HOF retained 8 Inc., the
groundbreaking architectural firm that designed and
built Apple retail stores. Innovative features of Hearts
On Fire's sleek and modern new retail concept include:
Eye-level transparent "Jewel Boxes"
that replace long display cases and, for the first
time position the sales associate and customer on
the "same side of the counter," facilitating a more
personal relationship and allowing a closer view of
their engagement rings,
necklaces, earrings and other diamond jewelry.
A digital "Knowledge Wall"
empowering consumers with knowledge
and convenience to learn about all aspects of and
interact with the Hearts On Fire brand, and send
items to a virtual jewelry tray for a sales
professional to deliver within moments, to view, try
on and purchase.
An innovative "Community Table"
that encourages shoppers to interact and confer with
each other as they try on diamond jewelry – much
like they would in a store's fitting room.
"Today's discerning and digitally-savvy consumers have
come to expect an exciting and engaging retail
environment that offers quick and easy access to
merchandise," said Glenn Rothman, CEO of Hearts On Fire.
"We are thrilled to unveil our new retail concept, which
is breaking down traditional
barriers and making fine diamond jewelry
purchases inviting, educational, interactive and fun."
HOF's Global Expansion Plans
Forum Shops location represents the first in Hearts On
Fire's international retail expansion strategy, which
begins in premiere mall locations across the country.
HOF's plans call for 10-15 leases in premium locations
by the end of 2013, in major metropolitan areas in the
U.S. including Boston, Philadelphia and Los Angeles, as
well as international locations including Singapore,
Malaysia and Taiwan. The Company expects to have 50-75
signed leases globally in the next five years.
Designer Collections Launched at The Forum Shops
The Forum Shops store, which is owned in collaboration
with long-time retail partner Cliff and Darlene Miller
of MJ Christensen Diamonds, will showcase HOF's first
designer collection under new Director of Design, Ilaria
line will launch in June, and will include designs from
the new "Copley" Collection, inspired by architecture in
the city of Boston. All of the designer collections are
intended to highlight HOF's brand innovation and create
a more aspirational retail experience, while offering a
wide range of price points.
About Hearts On Fire
Hearts On Fire Company (HOF), is successfully building
the pre-eminent consumer brand in the fine diamond
jewelry business. Founded in 1996, Hearts On Fire has
established a new industry standard for diamond cutting
perfection, enabling the Company to become the world's
fastest growing diamond brand. The Company continues to
redefine the industry through its extraordinary
diamonds, sophisticated marketing and training programs
and unique retail relationships. Hearts On Fire, The
World's Most Perfectly Cut Diamond®, is sold in 650
retailers spanning 34 countries, 14 HOF stores globally,
heartsonfire.com and authorized HOF retailer websites.