It is fair to say that this fashion technology article is a bit of a stretch. The reality is that the particular technology being discussed is not one of our typical articles regarding CAD software, knitting technologies, e-commerce, PLM systems, etc. The technology being discussed today is more relevant to search engines and social networking. Although this issue is not one hundred percent specific to fashion or textiles, we thought it was an important issue to discuss. After all, Apparel Search is an online business. Therefore, website technology does have relevance to apparel.
OK, let's get to the point of this article. Tonight I would like to provide to you an update regarding a new service provided by Google which is referenced as Google +1.
In summary, the Google +1 button is similar to the "like" button used on Facebook (also similar to the "like your style" method used on the Fashion Industry Network). As per Google, "The +1 button is shorthand for "this is pretty cool" or "you should check this out." Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search."
In order to +1 things, you first need a public Google profile. Your profile is the way you present yourself on Google products and across the web. With your profile, you can manage the information--such as your bio, contact details, and links to other sites about you or created by you--that people see. Learn more about Google Profiles.
Google explains, "Sometimes it's easier to find exactly what you're looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results. "
Below is a short introduction video to Google +1
Update: Sorry the program was closed by Google in 2019. Video is removed.
If you have a fashion website and would like to add a Google +1 button to your website, you can do so rather easily. Below we will provide an example of the code that we have used to add the Google +1 button to some of our pages. Note: The code that we are displaying below is from June 2, 2011. It is very possible and probable that Google may make adjustments to the code in the future. Apparel Search strongly suggests that you get the code directly from the "Google" website and not from here.
<!-- Place this tag in your head or just before your close body tag -->
<!-- Place this tag where you want the +1 button to render -->
If you do choose to use code from Google, you will be subject to their policies. You can view the Google +1 button policy at http://www.google.com/webmasters/+1/button/policy.html
Now that you are an expert in regard to Google +1, you may want to learn about Apparel Search on Google Friend Connect.
By the way, if you enjoyed this article, the least you could do is click the +1 for us.
January 2014 Update: Please note that the Google+ system has evolved greatly since 2011. One of the primary new features that we suggest you investigate is the "communities" section that was added. You can find some of the fashion relevant communities listed here on Apparel Search.