FW12-13 Show Streaming Live Broadcast
Fashion Technology Article Posted February 24, 2012
Technology is utilized in the world of fashion in many different ways. One of which is the live streaming of fashion events. Without technology, this would have been impossible.#MuglerLive
Womenswear FW12-13 show, Wednesday February 29th, 2012 at 9pm CET / 3pm EST
To accompany the third Mugler womenswear collection under the creative direction of Nicola Formichetti, tune in to #MuglerLive, on the 28th & 29th of February for uncensored footage from the Mugler atelier, and a live broadcast powered by Ustream with the program formulated by the digital agency, Moving Image & Content. The events will include: live interviews with bloggers from Serbia, China, Brazil, the US and the global fashion community online. Watch live interviews with bloggers and the global online community, off-the-cuff Q&A's with Nicola, privileged access to Nicola's assistant in the atelier to answer the viewers' wishes and the chance to view the show from behind the scenes and front row at the runway.Follow all the activity through social networks :
Twitter: @muglerlive @formichetti @Ustream
Tumblr: Mugler.tumblr.com, Nicolaformichetti.tumblr.com
Ustream: http://ustre.am/gEXgThe following tags will be used in anticipation of the Mugler Womenswear FW 2012 show:
#askprince (on twitter to command Nicola's fashion assistant in the Atelier) SCHEDULE : The below schedule is a guideline to the activities and events that take place before and during show day. Times and events maybe subject to last minute changes or rescheduling so keep checking @muglerlive for real time updates.
SHOW DAY Wednesday 29th
Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream's Guinness World Record for the "Most Content Ingested by An Online Video Service". For more information about Ustream, visit www.ustream.com and follow us on our socials: Twitter (@Ustream); Facebook (facebook.com/ustream).