Mugler Womenswear FW12-13 Show Streaming Live Broadcast
Fashion Technology Article Posted February 24, 2012


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Womenswear FW12-13 show, Wednesday February 29th, 2012 at 9pm CET / 3pm EST  

To accompany the third Mugler womenswear collection under the creative direction of Nicola Formichetti, tune in to #MuglerLive, on the 28th & 29th of February for uncensored footage from the Mugler atelier, and a live broadcast powered by Ustream with the program formulated by the digital agency, Moving Image & Content.   The events will include: live interviews with bloggers from Serbia, China, Brazil, the US and the global fashion community online. Watch live interviews with bloggers and the global online community, off-the-cuff Q&A's with Nicola, privileged access to Nicola's assistant in the atelier to answer the viewers' wishes and the chance to view the show from behind the scenes and front row at the runway.

Follow all the activity through social networks :

Twitter: @muglerlive @formichetti @Ustream


Instagram: nicolaformichetti

Weibo :



The following tags will be used in anticipation of the Mugler Womenswear FW 2012 show:
#askprince (on twitter to command Nicola's fashion assistant in the Atelier)

SCHEDULE : The below schedule is a guideline to the activities and events that take place before and during show day. Times and events maybe subject to last minute changes or rescheduling so keep checking @muglerlive for real time updates.

Tuesday, 28th

Ongoing: #askPrince: Nicola's assistant Prince will be your eyes and hands for special requests and to answer your questions on what's happening at the atelier
1pm Live Q&A on Weibo with blogger Han Huo Huo regarding inspiration for the fw1213 collection. (
1.30pm Hair test beauty team & NF (TBC) to discuss with international beauty blogger
2pm Make up test
3pm Digital pioneering, Nicola discusses his groundbreaking approach to all things digital with BOF – Business Of Fashion
2-4pm Fitting and casting (LIVE)
4-5pm Collection walk-through: Nicola Formichetti will chat with Vogue Italia and preview of a couple of looks from the fw1213 collection
5-6pm Casting Conversation: Nicola to discuss his casting choice and décision with Made In Brasil founder, Juliano Corbetta:
7-9pm Special guest including bloggers, journalists, and buyers visiting to preview the collection casting and fitting last prep show running order prep

SHOW DAY Wednesday 29th
6 - 8pm A Minute With Mugler: Nicola's friend Chris will ask a specially conceived questionnaire to 5 people backstage. (5 people tbc : models, make up team, hair team, design team, production )
8pm Rehearsal / Choreography
9pm Show livestream with live comments of Prince / Chris tbc
9.30-10pm Post show backstage : follow Nicola backstage to see what happens after the show.

About Ustream:  

Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream's Guinness World Record for the "Most Content Ingested by An Online Video Service". For more information about Ustream, visit and follow us on our socials: Twitter (@Ustream); Facebook (


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