When Is Black Friday 2026?
Friday, November 27, 2026 — the day after Thanksgiving (November 26). Most fashion retailers now stretch deals across the full Thanksgiving week, with early “pre-Black Friday” sales starting weeks before.
What to Expect: Recent Results
Black Friday keeps growing as an online fashion event. Here is what the last two years looked like:
Apparel is consistently among the deepest-discounted categories — expect 20–30% off from major clothing retailers, with steeper cuts on seasonal inventory they want gone before December.
See the full numbers: Black Friday Sales Reports (2006–2025).
Fashion Shopping Tips
- Start early. The best sizes sell out first — popular sizes in coats, boots, and denim go within hours at top retailers.
- Compare the “was” price. Some retailers inflate reference prices in November. Check the price history if you can.
- Stack coupons. Many stores let you apply coupon codes on top of sale prices — see our fashion coupons page.
- Know return policies. Holiday return windows are usually extended, but final-sale items are not returnable — read the fine print on deep discounts.
- Shop the pre-sales. Pre-Black Friday sales often match the day-of prices with better size availability.
Frequently Asked Questions
Is Black Friday 2026 on November 27?
Yes. Black Friday is always the day after Thanksgiving, which falls on November 26, 2026 — making Black Friday November 27, 2026.
Are Black Friday clothing deals actually good?
Generally yes for apparel. In 2024, apparel discounts peaked around 23% off, among the deepest of any category. Winter seasonal items — coats, sweaters, boots — see the steepest cuts as retailers clear inventory.
Should I shop online or in stores?
Online now dominates: U.S. online Black Friday sales topped $11.8 billion in 2025. In-store still matters for trying on and doorbusters, but the widest selection is online.
What comes after Black Friday?
Cyber Monday (November 30, 2026) for online deals, then Super Saturday (December 19, 2026) for last-minute shoppers.