Black Friday Sales Reports by Year: 2006 to 2025 Holiday Weekend Results

This index gathers the Black Friday and holiday sales reporting collected year by year, from the 2006 report through the record online results of 2024 and 2025. The reports give a brief glimpse into Black Friday and holiday sales during years past — a reminder of the past to plan by for the future — covering Thanksgiving weekend shopper counts, average spending, online sales records and the apparel results inside each season, with a few Cyber Monday and other holiday sales figures in the mix. Choose a year below to read its report.

A row of yearly Black Friday report folders from 2006 onward with charts and a holiday calendar on a research desk, no people

More to Explore

Black Friday Cyber Monday Super Saturday Retail Sales Forecast Apparel Research Reports Fashion Industry Statistics Fashion Sales Guides

In this section, Apparel Search provides a brief glimpse into the Black Friday and Holiday Sales during years past. It is good to be reminded of the past as we plan for the future. Listed below you will find links to various articles and reports that highlight activity during the Thanksgiving holiday season. We will try to keep this focused on Black Friday reporting, but a few Cyber Monday or other holiday sales figures may slip into the mix.

Reports by Year

Some of the information may include details other than apparel. However, we will try to keep these retail reports as closely relevant to clothes, shoes, jewelry, and beauty products as possible. If you know of any additional resources that we should add to this section please do not hesitate to let us know.

You may want to also visit our Black Friday fashion blog posts.

More Holiday Shopping Resources

About Black Friday

Black Friday is the retail industry's name for the day after Thanksgiving, when department stores and retailers offer huge sales and deals. Statistics gets tricky because it is always important to compare apples to apples when doing your evaluation. It gets tricky when some data includes pre-Black Friday sales numbers & other reports possibly exclude sales volume & dollars prior to the actual day of Black Friday.

Thanksgiving Day is a holiday in the United States, observed annually on the fourth Thursday of November. The "day after" the fourth Thursday of November is "Black Friday". Unless you are having a sale on the day after Thanksgiving, it is not technically a Black Friday Sale.

How the Series Runs

The early reports, from 2006 through 2010, are built around the National Retail Federation's Thanksgiving weekend survey: shopper counts in the hundreds of millions, average spending per shopper, and the steady march of opening hours from early morning to midnight to Thanksgiving Day itself. The middle years add the online crossover — by 2015 the same share of weekend shoppers bought online as in stores — and the later reports are led by Adobe Analytics online totals, which climbed from $5.03 billion on Black Friday 2017 to $6.22 billion in 2018 and on to the record $10.8 billion online in 2024 and $11.8 billion online in 2025 recorded in the results pages. Apparel threads through every year: cashmere sweaters among the 2007 doorbusters, winter clothes in 2009, coats and fleece in 2017, and apparel sales growth of 5.4 percent over the 2018 weekend, the best since 2011.

Two cautions apply to the whole series. Statistics get tricky because comparisons must be apples to apples: some data includes pre-Black Friday sales numbers while other reports exclude sales volume prior to the day itself, and each source — the NRF survey, Adobe's retailer panel, ShopperTrak foot traffic, card-network estimates — measures a different window with a different method. And Black Friday has a strict definition underneath the marketing: it is the day after Thanksgiving, the fourth Thursday of November, and a sale held on any other day is not technically a Black Friday sale, however it is advertised.

Common Questions

Which years of Black Friday reporting are collected here?

Reports and results run from 2006 through 2025, including the 2013 and 2014 reports, the 2015 to 2018 reports, and results pages for 2019 through 2025.

What did online Black Friday sales reach in 2024 and 2025?

The results pages record $10.8 billion online in 2024 and a record $11.8 billion online in 2025.

Why do Black Friday figures differ between sources?

Sources measure different windows and methods — some include pre-Black Friday sales while others count the day itself — so comparisons need to be apples to apples, matching the same source and period.