Fashion Brands Summary
Fashion Summary   Fashion Terms   Fashion Companies   Fashion Influence

Two of the most popular questions at most red carpet events. 

For some reason people actually care deeply about designer fashion brands.

Fashion Brands

Popular Fashion Brands - research some of the most popular fashion brands.

Clothing Brands (terms section)

Designer Fashion Brands

Retail Fashion Brands

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.  Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands (private label brands).

Having a popular name brand is often an important factor for the success of a clothing company.  Learn about brand name fashion in our definitions section.  From the brand name fashion you can find a list of popular brands so that you can do further research about those particular companies.

Some fashion brands are exclusive for a particular clothing retailer.  This is sometimes agreed to by a designer or clothing company but sometimes the brand is actually owned by the retailer.  Private label brands are owned by retailers so that they can maintain an exclusive control on a fashion brands.  Learn more about private label fashion brands in our terminology section.

Fashion brands often focus on various price points.  For example, some brands are prices to be sold in mass merchants such as Walmart or Target.  Other are luxury garments priced & marketed to be sold at high-end retailers such as Neiman Marcus or Bloomingdales.  Haute couture fashion brands are an example of high-end fashion.  Haute couture is French for "high sewing" or "high dressmaking" or "high fashion") is the creation of exclusive custom-fitted clothing.  Haute couture is high-end fashion that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers - often using time-consuming, hand-executed techniques.  In either case, the term can refer to the fashion houses or fashion designers that create exclusive and often trend-setting fashions or to the fashions created.

Fashion brands are segmented by price points and they can also be defined by a particular category.  For example, we often think of Nike, adidas, Under Armour to be "fitness apparel" brands.  Other brands can be associated with outerwear, sportswear, footwear, skiwear, etc.

If a brand is successful in the fashion market, the designer or company behind the brand may extended the brands into fragrances, shoes and accessories, home textile, home decor, luggage, eyewear, furniture, hotels, etc.

Social media and online marketing has changed the landscape of how fashion brands are promoted.  Fashion blogs also play an important role in the development and longevity of brand popularity.

Learn about social media for the fashion industry so you can understand how social media plays a role with fashion brand popularity.

A few of the top fashion brands include:

Hottest fashion brands in the world:

The internet provides tons of resources claiming to know the hottest fashion brands of the day, month, year or decade.

Every year or sometimes every quarter fashion search companies analyse the behavior of numerous online shoppers to determine the hottest brands and products.  Some companies take into account data from their own search engines and others use available data from Google, Facebook, or other data sources.  They will monitor  engagement statistics, conversion rates and sales worldwide to form an index.

Other companies do less formal research.  For example, you will very often see blogs posting lists such as the following?

Where do the blogs get the data?  Are these posts truly accurate?

What do you think is the most valuable fashion brand on the planet?  Let us know which one and why.

Apparel Search Fashion Summary

What is a fashion brand and why are they so important?

We hope this summary of fashion section has been of help to you.

Thank you for using the Apparel Search website.