A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. This is a very important concept in the world of fashion. What makes a consumer purchase one pair of jeans over another pair? Price, style, color, are important factors but so is the brand name for many consumers.
The term "brand name" is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. Brand identity is a very important aspect of the fashion business. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration.
What is the most popular clothing brand? Fat chance, if you expect us to tell you the absolute best fashion brands. Obviously, we could never claim to know which one is the absolute best. Sure, other fashion websites love to create top 10 lists (we do as well from time to time). However, the reality is that it is not possible to state the best clothing brand unless you were to first "very" clearly spell out the criteria. For example, the world is blessed with numerous different categories of fashion. If we can't say which is the "best" category, how could we say which is the best brand?
For example, a fan of skateboard fashion may claim that Vans, Thrasher, HUF Volcom, or Stussy are the most important clothing brands. However, a fan of bridal fashion may decide that Vera Wang is the most important.
The following are a few of the important clothing categories:
It would be rather unfair of us to tell you that we know the top clothing brand when the reality is that someone will disagree. If their is disagreement, how can that brand be the "best"? It can't.
Here are a few of the most popular apparel brands: Victoria's Secret, Adidas, Rue21, PacSun, H&M, Ralph Lauren, Hollister, Burberry, to name a few.
Name brands are sometimes distinguished from generic or store brands. Store brands are often referenced as Private Label Clothing Brands.
You may find the following links to be of interest as well.
Clothing Brands for Women
Searching for a favorite brand? Possibly you are interested in a new-to-you designer? If you are curious what we mean by new to you, we mean that their are thousands of fashion designers around the globe. You most likely have not discovered them all yet. Possibly, we can help you find one that you have not yet discovered. Browse the women's clothing brand examples list and you may find just the label you're looking for.
Clothing Brands for Men
This list of popular clothing brands for men will introduce you to new men's clothing labels. You will find clothing labels for men that are the most popular designers for men as well as new emerging designer brands that may not be popular yet. Help decide on the hottest men's clothing brands from the men's clothing brand examples page.
Where can you find the product from the leading men's clothing brands? That is an excellent question. The simple answer is that you can find top men's clothing brands at the best clothing stores for men. OK, so we do we find the best stores. Try the clothing stores for men blog post on the Fashion Blog for a good starting point.
Do you have a favorite men's fashion brand?
Let's not forget about the kids. If you are interested in kids fashion, you are welcome to learn more about children's clothing brands.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies.
Play the fashion logo game if you think you know your logos well.
The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.
Are you wondering how to trademark clothing brands?
The following is in regard to obtaining a fashion brand trademark in the United States.
You may file a trademark application on your own, but if you want someone to help you or give you legal advice, you need to hire an experienced trademark attorney who is licensed to practice law in the United States.
Your application must meet many legal requirements before your trademark can be registered. Is your trademark federally registrable? Can you properly identify your goods or services? Can you identify the proper filing basis for your application? If you’re not sure how to answer these and other questions, review the United States Patent and Trademark Office website to avoid mistakes that can cost you time, money, and potentially your legal rights.
The following video that was posted on the United States Patent and Trademark Office webiste is a must for anyone interested in starting a business to sell a product or offer a service. It highlights the important role of trademarks in that process, including a discussion of how trademarks, patents, copyrights, domain names, and business name registrations all differ. It gives guidelines on how to select the right mark---one that is both federally registrable and legally protectable.
If the video is for some reason not working on this page, here is a direct link https://youtu.be/qHDRV2NTSEk
Did you know that some people reference clothing brands as "clothing labels"? A clothing label can be an actual garment label that is sewn or heat sealed into a garment. However, it can also be used to describe a brand.
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