What is fashion licensing?
According to licensing.org, "In some cases a fashion label may exist only
as a license, even the main "core" apparel categories are licensed to third
parties for manufacturing, marketing and distribution. The designer or brand
owner is responsible for creating the design direction and the marketing
umbrella that defines the brand's appeal. In most other cases, however,
the designer or brand owner creates, markets and manufactures specific core
categories, and uses licensing as a way of extending the brand into tangential
areas such as other apparel areas (i.e. outerwear or intimate apparel),
accessories (i.e. belts, headwear, watches, luggage and footwear), fragrances
and beauty products, or home fashions. Fashion licensing is meant
to be invisible to the consumer, who is not to even consider that a third
party licensee is making the products that carry the designer's name. Of
course, in a well-executed, tightly run licensing program, the brand owner
maintains strict control over design and quality, and the licensee manufactures
and the agreed upon specifications, so the brand image is seamlessly maintained."
Would you like to have a career in
Licensed Apparel Merchandiser
Licensed Print Designer
Licensed Apparel Designer
Selling Licensed Apparel
Learn about the
apparel segment of the fashion industry.
The guide that you will find below is relevant
to art licensing, character licensing, collegiate licensing, music licensing,
sports licensing, trademark licensing, and most importantly how these all
relate to fashion licensing.
The Apparel Search guide presents information about companies and services
that assist the garment industry with the utilization of the above mentioned
categories. Our goal is to help you learn best practices regarding
how to utilize intellectual properties on clothing and accessories.
Design Plus offers the apparel industry
the following services: - Licensing Strategy - Evaluation and Acquisition
of Licenses - Design and Creative Merchandising - Representation at Licensing
Show - Retail Presentation.
Headquartered in Atlanta with
associates worldwide, is a full service, licensing boutique specializing
in brand building, product development and business strategy. Design Plus
has operated internationally since 1983. Having entered the USA market ten
years ago, Design Plus offers creative solutions and specialized consulting
services to brand owners, manufacturers, inventors and young entrepreneurs
alike. Address: 315 Ledgemont Court. Atlanta
GA 30342 Tel: 404-847-7273 Fax: 404-847-7143
Fashion Licensing News: this link will take you to the fashion licensing
news section of the fashion newspaper. In that section, you will find
news regarding licensing companies and licensed brands of apparel and fashion
iLicense: licensing management system.
They continue to see growth in licensing, whether its brand licensing, character
licensing, fashion licensing, sports licensing or corporate trademark licensing.
This rapid expansion of licensing activity across the globe is being fuelled
by consumers who are purchasing more and more licensed products and brand
named goods than ever before. Their ability to create innovative web-based
business tools and experience of working within the licensing industry,
has led us to develop a powerful and innovative licensing system called
The people behind INGROUP LICENSING are
experienced, committed, market savvy professionals with years of experience
in the fashion industry. A boutique shop, with global contacts at the highest
levels among retailers, wholesalers, and manufacturers.
License (part of Advanstar Global
Licensing): a leading forum where
manufacturers, property owners, and retailers connect to strategize merchandising,
promotions, and exclusives; evaluate product and sales performance; and
explore co-branding opportunities and brand extensions.
They provide an online and print magazine for the licensing industry.
Licensing International (part
of Advanstar Global Licensing): Trade show for the licensing industry.
one of the
only global marketplace dedicated to bringing together the entire licensing
community under one roof, at one time each year.
If your business is relevant to fashion licensing,
you are welcome to post thoughts or questions regarding licenses,
licensees, or licensors. Please keep your discussion relevant
to licensing of clothing or fashion accessories only. This
may include clothes, footwear, handbags, jewelry, or any other product
that would fall under the umbrella of the fashion industry.
The licensing of designer fashion names and brands into such categories
as apparel, fashion accessories, health & beauty products is
an important aspect of the apparel business. Let's discuss
the various aspects of licensed brands, characters, and trademarks.
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Trademark and Brand Licensing:
A licensor may grant permission to a licensee
to distribute products under a trademark. With such a license, the licensee
may use the trademark without fear of a claim of trademark infringement
by the licensor.
Artwork and Character Licensing:
A licensor may grant a permission to a
licensee to copy and distribute copyrighted works such as "art"
(e.g., Vincent van Gogh
painting "Les Iris 1890")
and characters (e.g., Donald
Duck). With such license, a licensee need
not fear a claim of copyright infringement brought by the licensor.
You can search for additional information about licensing
apparel at our other clothing industry website called
Clothing B2B. From that
site you can search for licensed apparel, licensing companies, brand name
fashion and more.
Fashion licensing agreements set out the terms under which one party
can use property owned by another party. The property involved in a
licensing agreement can be real, personal or intellectual, but licensing
agreements are most often used for intellectual property. If you
need to know more about agreements, consult with experts on the subject.
Possibly an agency or a lawyer that specializes in licensing agreements.
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Brand Name Definition