Trunk Show - Terms of Interest to the Fashion Industry
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A trunk show is a special sale in which vendors (clothing companies, fashion designers, etc.) present merchandise directly to store personnel or select customers at a retail location or another unique venue. It is particularly desirable to have the actual designer present at the event. Most small businesses do this to get more customers purchasing product.
In many cases trunk shows allow store personnel to preview and/or purchase merchandise before it is made available to the public.
One key benefit of the trunk show is that an employee of the company that designed or produced the clothing is typically in attendance. They are in theory more knowledgeable about the product then the sales person in the retail store. After the trunk show, the retail employees then would have a better understanding of the product. However, this is not always the case. On occasion, the retail employee is already more knowledgeable even before the trunk show...
Fashion Boutiques will often have trunk shows. Department stores will also have designer trunk show events.
Trunk shows are also on occasion held in locations other then retail clothing stores. They may be held at special locations.
Here are a few examples of companies that have had trunk shows:
Right Bank Babies Trunk Show: Children's Clothing (September 2008)
Apparel Retailers are known to have trunk shows.