Champion is the clothing company that invented the
sports bra, reversible
t-shirts, and breathable
mesh clothing (found in
Champion sportswear has been a popular staple in
hip hop and urban
fashion since the early 1990s. The Champion
was heavily popularized by seminal 90s
New York based
rappers including A Tribe Called Quest, Ill Al Skratch
and Mobb Deep. These rappers were often seen wearing
the iconic Champion hoodies in their music videos
and during their live performances. Today, hardcore
rappers like 50 Cent, The Game, Ghostface Killah
and Fat Joe have continued the tradition of wearing
Champion hoodies in their music videos and during
their television appearances. Many rappers have
referenced Champion hoodies in their rhymes. Most
notably, Nas name-dropped Champion's trademark sweatshirt
on DJ Kayslay's "Too Much For Me" in 2003
rapping,"I'm a braveheart in Carhartt and Champion
hoodies". The Champion "Superhood"
has emerged as THE "Hoodie" to wear in
Brooklyn, Queens, the Bronx, and NYC. Available
in a large selection colors, it is used to hook-up
Hats. Many stores
have designed New Era Hats to color-match the Superhood.
Champion has produced uniforms for National Basketball
Association teams. It has also produced
many major colleges.
kits for Premier League side, Wigan Athletic F.C.
and the Wales national football team.
During the 1990s Champion was the official sponsor
of the NBA. They stopped being the sponsor in 2000.