fashion companies in the fashion company profile area.
Polo Ralph Lauren (NYSE: RL) is
Ralph Lauren's luxury
lifestyle company. Polo Ralph Lauren specializes in
high-end casual/semi-formal wear for men and women, as well
fragrance, home (bedding, towels)
The brand was launched in 1967 when Ralph Lauren,
born Ralph Lifschitz, got a $50,000 loan. Prior
to starting Ralph Lauren, he worked for
Brooks Brothers. In 1968 he started a line of
men's ties. By 1969 he had a boutique store within
Bloomingdale's. In 1971, Polo Ralph Lauren launched
its first women's collection and his first standalone
Beverly Hills, California. Ten years later,
in 1981, the brand went global with its first international
London's New Bond Street. The Polo Sport line
was introduced in 1993.
The brand now produces clothing, accessories, fragrances,
furniture, operates the restaurant RL in Chicago,
and sponsors a
Harlem cancer center in association with
Memorial Sloan-Kettering Cancer Center. The
flagship store is located in the former
Rhinelander Mansion on Madison Avenue in New
Other flagship stores are located in Chicago, East
Hampton, London, Miami, Milan, Palm Beach, and Tokyo.
Ralph Lauren is one of the largest retailers in
the United States with revenues reaching $4.2 billion
One of the most famous pieces in the Polo line is
the classic polo short-sleeved
knit shirt featuring the now-iconic Polo player
on the left breast of the shirt. This shirt in particular
became a fashion must-have in the 1980s with the
preppy set. Other Polo classics include the
cashmere cableknit sweater,
chinos and the
oxford cloth button-down shirt.
Since Ralph Lauren's first brand, Polo, was
launched in 1967, the company has expanded to include
a variety of luxury brands. They include:
Clothing for men
Purple Label: Launched in 1994, this
is Ralph Lauren's signature, and highest end,
men's line, with classic, traditionally
British styling. It includes
(made by St. Andrews and Cantarelli), dress
footwear, as well as a collection of
made-to-order suits, sportcoats, shoes (made
by British company
Edward Green), dress shirts, exotic skin
luggage, small leather goods, and jewelry.
Purple Label is only available in Ralph Lauren
stores, the company's online store and high-end
Saks Fifth Avenue.
Black Label: Black Label for men
tends to have a more modern, Italian cut to
its suits, sportcoats (made by Raffaele Caruso),
dress shirts, and sportswear, with higher armholes
and a slimmer silhouette. Black Label was started
in 2005 and is also only available in flagship
Ralph Lauren stores, the company's online store
and selected high-end department stores.
Polo Ralph Lauren: His first brand
for men, and also the most widely available.
This 'blue label' line spans from tailored clothing
(ready-to-wear and made to measure), sportswear,
accessories (including luggage) to small leather
goods. Available at many department and specialty
stores as well as Ralph Lauren stores and the
company's online store.
Polo Golf: A sporty collection catering
to golfers since 1987 and often featuring celebrity
golfers as advertising models (see Sports
Polo Jeans Co.: Denim inspired line.
Now discontinued in the US.
Polo Denim: A 2007 relaunch of the
Polo Jeans Co. line of 1996. Denim basics available
online and in department stores.
Lauren Ralph Lauren: Basics and suiting.
Divided into Green and Silver (slightly slimmer
cuts) Label. Available primarily through department
and outlet stores, and not at RL stores or ralphlauren.com.
Ralph by Ralph Lauren: Exclusively
Dillard's stores, this label offers suits,
sport coats, dress trousers and suit vests.
Clothing for women
Collection: The highest end clothing
line for women (also carries a purple tag),
as seen in his runway shows. Includes classic
tailored blazers, outerwear,
Black Label: An extension of the
Collection line, with modern, high-end casual
and semi-formal women's wear.
Blue Label: Introduced as Blue Label
in 2002. Similar in price point and styling
to the Polo men's line; has classic American
styling. Knit polo-style shirts with the Polo
pony are part of the Blue Label line. Blue Label
is available exclusively through Ralphlauren.com
and through Polo Ralph Lauren stores, including
factory outlet stores.
Lauren Ralph Lauren: Less pricey
versions of Blue Label styles. Available at
Ralphlauren.com and higher-end department stores.
Available in Plus sizes.
RALPH by Ralph Lauren: A now discontinued
line for younger women, created in 1999. Desbribed
in the history section of the company's web
site as: "RALPH is the daughter of the
Lauren woman—reasonably priced Ralph Lauren
clothes for young women who want to be part
of the lifestyle."
Ralph Lauren Golf: Golf attire collection
for women. Launched in 1998.
Lauren Jeans Co.: The casual version
of Lauren Ralph Lauren. Denim and casual basics
available at Ralphlauren.com and in department
Clothing for men and women
RLX: A technical sports apparel line,
focusing on clothing and outerwear built for
outdoor sports such as
hiking, launched in 1998. Primarily distributed
Polo Sport: A discontinued line of
casual sports clothing that was introduced for
men in 1993 and women in 1996. It was retired
in 2005 and ultimately replaced by RLX
as well as the Golf and Tennis
lines. The Polo Sport fragrance lines
continue to exist as remants of this label (see
RRL (pronounced "Double-R L"):
A denim and sportswear line that takes its influence
American West. Available in Ralph Lauren
stores as well as several smaller signature
Double RL stores.
Rugby Ralph Lauren: A brand launched in
2004 focusing on collegiate apparel with a similar
look to the pricier Polo and Blue
Label brands. Sold at signature Rugby stores
and through rugby.com. Not available at RL stores.
Tennis: Sports clothing for tennis
players. Special collections for the
US Open tournaments (see Sports sponsorship
Pink Pony: A charity line of sportswear
and accessories all carrying a pink Polo pony.
A portion of the proceeds benefit
cancer research. Predominantly for women,
the line also includes polo shirts for men.
Create your own: A special collection
of shirts, polos and hats as part of the
Polo or Blue Label lines that can
be monogrammed and individually arranged in
terms of color and embroidery. Available at
ralphlauren.com since 2003.
Clothing for children
Ralph Lauren Children and Baby:
Subdivided into Boys (sizes 2-7 and 8-20),
Girls (sizes 2-6x and 7-16) and Baby
(Layette and Infant, newborn to
24 months, boys and girls). Available at RL
stores, ralphlauren.com and better department
some childrens wear includes: shoes, clothing and
Ralph Lauren Home: A luxury home
furnishings and accessories line, including
furniture (manufactured by Henredon furniture
company), fabrics, tabletop, decorative accessories,
bedding, bath, and paint. Sold to the trade
and in Ralph Lauren stores, the company's online
store as well as in select department stores.
Lauren Home: An upscale home brand,
carries only tabletop, accessories, bedding,
and bath. Sold primarily through department
Ralph: A low priced and low thread-count
line of urban bedding and bath towels available
in the mid-1990s and subsequently discontinued.
Ralph Lauren Paint: Featuring more
than 500 colors, interior paint is offered under
this label at ralphlauren.com,
The Home Depot and selected specialty retailers.
The following labels are not immediately recognizable
by the consumer as belonging to Polo Ralph Lauren,
Club Monaco: a modern label with classic
New England influences, styled for men and women
that operates its own chain of stores as exclusive
points of sale.
American Living: Classic, all-American
collections including apparel for men, women
and children as well as home sold exclusively
at department store retailer
JCPenney since January 2008.
Chaps: Similar to the Lauren
brand, though with a slightly lower price point.
Belk department stores. A true lifestyle
brand, it offers items for men, women, children
and also the home.
Polo Ralph Lauren corporation has launched various
fragrances and related body care products for men
and women since 1978. The products are manufactured
under license by
||Men's and women's fragrances
Chaps and Chaps Musk
(1979 and 1985)
Monogram (1985) [discontinued]
Polo Crest (1991) [discontinued]
Extreme Polo Sport (1998)
Polo Blue (2002)
Romance Silver (2003)
Purple Label (2003)
Polo Black (2005)
Double Black (2006)
Polo Explorer (2007)
Polo Modern Reserve (2008)
Ralph (2000) and its variations:
Cool, Hot, Rocks,
Wild (2004, 2006, 2006, 2008)
Ralph Lauren Blue (2003)
Lauren Style (2004)
Pure Turquoise (2005)
Safari (women 1990, men 1992)
Polo Sport (1996)
Romance (women 1998, men
In 2006, Polo Ralph Lauren became the first Official
Wimbledon, redesigning the outfits for ballboys,
line and court judges. The Wimbledon logo was adapted
for this purpose. Ralph Lauren's Polo brand and
style was used and a range of clothing for men and
women was launched on June 26.
In 2005, Polo Ralph Lauren and the
USTA signed a four year partnership making Polo
the official apparel sponsor of the
US Open throughout 2008. All on-court ball persons
and officials will be dressed in specially designed
Ralph Lauren apparel.
The company also sponsors US professional golfers
Davis Love III, and
Luke Donald; as well as
In April 2008, Polo Ralph Lauren won the U.S. Olympic
contract to outfit the 2008 U.S. Olympic Team.
Roots Canada Ltd. had announced its ending as
the official clothing supplier to the US Olympic
team on April 7, 2008.
In July 2009, it was announced Polo Ralph Lauren
will continue its partnership with the U.S. Olympic
team for the 2010 Winter Olympics and the 2012 Summer
Appelbaum, Michael (2005-03-14), "Tennis
Ralph Lauren to Sponsor Morgan Pressel",
Business Wire: 1, 2006-03-15