As a new brand
with strong consumer resonance Zobha continues to
attract customers who are drawn to its signature mix of
style and function. The company's strong network of
specialty retail distribution partners recently expanded
to include high-end department stores, with shipments to
Bloomingdales and Von Maur in February, and
high-end spas and resorts including Four Seasons Hotels
and Resorts. The company continues to add accounts in
the specialty channel, and recently brought on seven new
sales representatives to further serve United
States-based accounts.
Zobha
founder and CEO Jamie Hanna is a certified
Yoga Alliance instructor who created Zobha from her
own desire for a new choice in yoga apparel that
truly combines performance, fit, and fashion. With
business and merchandise planning experience at major
apparel and sourcing companies such as
the Gap and Cyrk, a
Harvard MBA, and a life-long interest in fashion,
design and art, Hanna brought Zobha from idea to launch
in twelve months. Living in Hong Kong during the
pre-launch phase, she took advantage of the thriving
textile industry in Asia and set up sourcing for
long-term growth. With Zobha, Hanna created a brand
of superior performance product s that offer women a
sophisticated and stylish design aesthetic rarely seen
in the fitness category by
creating designs that evoke and inspire the quality that
attracts her to yoga: grace.
Zobha offers a new, fresh and distinctive option in the
fitness apparel category, said Hanna. Working
in partnership with our wholesale customers and through
zobha.com, we believe we can offer a ray of hope in
this largely gloomy economy. For people to spend their
money in these times, they must find a product that
resonates with their values and their aesthetic. Our
combination of performance and style, at an accessible
price point, is a very strong offering to the consumer.
Looking ahead in 2009, we expect to more than double
our points of distribution and will continue to build
brand awareness through the zobha.com website, a second
high-impact national print advertising campaign and more
partnerships with our retailers on the sense of
community and giving back -- core tenets of the Zobha
mission, Hanna continued. Our Circle of Grace members
leaders in their local and national yoga and fitness
communities help us to extend our core philosophy of
Grace in All and connect with yoga practitioners and
other wellness-minded people around the world.
About Zobha
Zobha
was born from a desire to create superior performance
yoga and fitness apparel with a distinctive design
aesthetic and a brand that inspires and fosters the
grace that lives within each human heart. Zobha is a
Sanskrit word meaning grace, beauty and brilliance. Our
apparel is designed to promote easy, elegant movement
and offers exceptional fabrication, fit and performance
characteristics. The complete Zobha line is available at
zobha.com and at select specialty retailers where
our message of grace and style resonates with the
customer.