StyleMouse Scurries Into Fashion Videos
StyleMouse's new technology enables consumers to make online purchases and retrieve product information with the click of a mouse while watching fashion videos — February 2010.
New York, NY — For Immediate Release, February 2010. This is the expanded version of the StyleMouse press release: the same announcement, with the episode examples filled in. Through the immediacy of the Information Age — including the immediacy of email and the computer era, DVR capability, online shopping and beyond — today's consumers have certainly adapted shorter attention spans, and that fast-paced lifestyle has made traditional advertising less effective than in years past. Consumers are bombarded with countless messages via television and magazines, and online advertising has added another venue of messages for the already busy computer user.
Clickable Video, Explained With Episodes
Online fashion industry guide Apparel Search announced the upcoming launch of www.ApparelSearch.com/stylemouse, an innovative form of video advertising incorporating an online retail strategy that engages and excites viewers: video viewers can conduct product searches and make purchases directly via the fashion video, with the click of a mouse. Viewers watch a StyleMouse episode and click on various locations within the video to learn more about the products featured — if the model is wearing a stylish Armani t-shirt, clicking the shirt brings up an opportunity and direct link to purchase it, or a route to learn more about the product or company.
StyleMouse is an original and fully interactive fashion and lifestyle series in which the hosts, Ty and Ash, discover the very best in affordable fashion and style. More than showing the viewer a shop window, it offers the opportunity to purchase directly through the video — as a StyleMouse spokesperson said, it is as though the video has been turned into a retail store through which the viewer can push a shopping cart and actually purchase your product.
Beyond Fashion: Boutiques, Restaurants and More
StyleMouse's services were not limited to fashion. The videos could be applied to all types of industries, including all types of retail stores, restaurants and more. In the Heist video, Ty and Ash visit a fashion boutique, where they meet Nilo Ghodsi, the proprietor of Heist; she discusses the store's unique vibe and dishes about her favorite designers.
With StyleMouse, the possibilities are endless, because a video's creators can bring their own creativity to the videos, showcasing whatever they choose to highlight. In the Lilly's Restaurant clip, viewers can click on the colorful painting in the background of the eatery for details on the painter, or get details — and an opportunity to purchase — on the music being featured as the video plays. Wine enthusiasts can even click on the wine bottle to learn about the vineyard that produced the wine. For more information, the release pointed readers to www.ApparelSearch.com/stylemouse.
The Partners Behind the Project
Bus Stop 31 Productions and Apparel Search were partners on the StyleMouse video project. Apparel Search is one of the largest online guides to the apparel and textile industry, providing valuable resources that aid industry professionals in completing daily tasks, with easily accessible links to apparel, fashion and textile issues; its business-to-business database covers all aspects of the clothing industry through cutting-edge computer technology and a global computer network.
Bus Stop 31 Productions is a leading producer of branded digital entertainment that takes full advantage of the unique capabilities of the Web. Using its innovative click-and-buy technology, Bus Stop 31 offered constant and complete integration between content and consumer, producing engaging programming that allows viewers to purchase everything they are seeing, in real time, as the program unfolds. Readers could learn more about StyleMouse at its home on Apparel Search and watch Apparel Search on Youtube.
Watch the StyleMouse Episodes
The examples above come from the series' first episodes — an introduction and a January 2010 visit to Abbot Kinney Boulevard in Venice, California, covering a pop-up store, the Heist boutique and Lilly's Restaurant:
- Introduction to Style Mouse Fashion Videos
- StyleMouse Visits Abbot Kinney Blvd. Venice, California Intro
- StyleMouse Visits Hint Mint Pop Up Store on Abbot Kinney Blvd. Venice, California
- StyleMouse Visits Heist to speak with Nilou Ghodsi. Fashion Boutique on Abbot Kinney Blvd.
- StyleMouse Visits Lilly's Restaurant on Abbot Kinney Blvd
More Coverage From February 2010
Common Questions
How does the expanded StyleMouse release differ from the shorter one?
It keeps the same February 2010 announcement — interactive, clickable fashion video from Apparel Search and Bus Stop 31 Productions — and adds worked examples from the episodes: the visit to the Heist fashion boutique, where Ty and Ash meet proprietor Nilo Ghodsi, and the Lilly's Restaurant clip, where viewers can click a painting, the featured music or a wine bottle for details.
What could a viewer click on in the Lilly's Restaurant clip?
Almost anything in the scene: the colorful painting in the background of the eatery, for details on the painter; the music being featured as the video plays, for details and an opportunity to purchase it; and even the wine bottle, which wine enthusiasts could click to learn about the vineyard that produced the wine. The same approach let the video's creators showcase whatever they chose to highlight.
Could StyleMouse videos be used outside fashion?
Yes. The expanded release is explicit that StyleMouse's services were not limited to fashion: the videos could be applied to all types of industries, including all types of retail stores, restaurants and more — anywhere a viewer might want to click on something on screen to learn about it or buy it.