Armani Men's Fashion Brand

Giorgio Armani S.P.A. is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, Armani Junior, AX | Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry.

The differences between Armani and Emporio Armani include the logo, target audience and design, and the guide to the sub-brands in the next section sets them out - telling the labels apart is the single most useful thing a men's Armani page can do. Armani is one of the most well-known and largest designer fashion brands in the world, and Emporio Armani is a popular brand under the Armani umbrella, recognized for modern designs and high-quality products.

Why So Many Sub-Brands? A Guide to the Labels

Why does Armani have so many sub-brands? The answer comes label by label. 1. Giorgio Armani is the main line, recognized for the best quality, classic designs, and the highest prices; its logo is a rounded "G" letter completing a curved "A" letter, though tags often show black on white or white on black "Giorgio Armani" without the round logo, and on some older vintage pieces you will see "A Milano - Borgonuovo 21" underneath it. 2. Armani Privé is the haute couture line started in 2005. 3. Armani Collezioni (formerly Giorgio Armani Le Collezioni) is known for tailored suits and shirts; its aesthetics are close to the main line, but prices are a little more down to earth.

4. Emporio Armani is the biggest and the most successful brand under Armani - the only diffusion line that is mainly designed by Giorgio Armani himself; the brand is more modern and fashion forward than Giorgio Armani and Armani Collezioni, and less expensive. Emporio Armani's logo is the eagle with its head turned in the right direction, and EA7 is the sporty line of Emporio Armani created in collaboration with Reebok. 5. Armani Jeans is the bridge-line collection of denim related clothing, cheaper than the lines above it in this ordering. A shopper holding two Armani labels can place them on this ladder - main line, Privé, Collezioni, Emporio, Jeans - by logo, audience and design.

Reading This Armani Record

In brief: the house's full product span from haute couture to home interiors, the seven labels it names, and the five-label guide with its logo details - the rounded G completing a curved A on the main line, the eagle with its head turned right on Emporio Armani, the Borgonuovo 21 line on older vintage pieces. No founding year for the house is given; Giorgio Armani is named as founder, and that is where the biographical detail stops.

The official Armani site is linked in this page's References, and the directory pointers, including the Men's Fashion Brands index, the popular brands and designers sections, and the shopping, retail, wholesale, buyers and news areas, are in the navigation and More to Explore list. Armani, under A: an Italian house marketing one prestigious name across a ladder of labels, with the key to the ladder set out above - the most practical Armani guide this directory can hand a men's shopper.

Photos