Dockers For Men: Learn About The Dockers Fashion Brand For Men presented by Apparel Search
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Dockers is a brand of khaki garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel.
The Khaki pant has been around since 1846 when Englishman Sir Henry Lumsden dyed his cotton pajamas to create a uniform more suitable to the climate of India, thus creating khakis. More than 150 years later the khaki pant has become a casual clothing staple in the office place. The pants have always had a go-with-anything motto that was really embraced by Dockers when the brand launched in 1986.
Yes, this clothing brand is more than just Khaki pants. They design shirts, shoes, belts, etc.
In January 2010, the Dockers brand launched a cross-channel advertising campaign with the tagline "Wear The Pants." The campaign premiered during the 2010 Super Bowl, and was the first Super Bowl advertisement to offer an exclusive, limited time online offer for viewers. The Dockers campaign tagline, "Wear The Pants" was marketed as a call to masculinity for men. The campaign incorporated outside sources to incite men to reclaim their lost male-aesthetic. Along with a new campaign message, the Dockers brand has since revitalized their product line as well, featuring several new styles aimed at a younger, status-seeker consumer.
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