Ecko Men's Fashion Brand

Yakira, L.L.C., doing business as Ecko Unlimited, is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under brands including the men's Ecko Unltd. line. It is headquartered in South River, New Jersey. The company's products have been popular since the late 1990s; the brand had originally been associated with hip-hop and skating culture, and moved into the mainstream urban culture in the early 2000s. Its brand features a rhino as its logo.

That short record contains a complete cultural arc, and a researcher should read it in the order given. A 1993 founding in the urban fashion business; popularity from the late 1990s; roots in hip-hop and skating culture; then the move, in the early 2000s, into the mainstream urban culture beyond those roots. The rhino is the identity that travelled through every stage of it - the logo a man recognises on the garment before he reads the label. The men's page of this record is the Ecko Unltd. page: the company makes apparel and accessories under brands including that line, and the men's Ecko Unltd fashion brand is named specifically.

Graffiti Art and the Ecko Function Collection

Many of the styles in the brand's history have been based on graffiti art - the brand's stated design source. Graffiti explains the look a researcher meets across the Ecko range: bold graphics, lettering treated as artwork, and statement pieces rather than quiet basics. It also connects the two cultures of the first section, since graffiti art belongs to both the hip-hop world and the street world the brand came from. A style history based on graffiti art is a claim about where the designs come from, No individual garments or artists are named for the brand.

The newest dated item in the brand's history is a collection launch. In December 2017, Ecko proudly presented Ecko Function: a new collection comprised of statement pieces, blending athletic functionality with Ecko sensibilities. The pairing is worth noting: athletic functionality is the new ingredient, Ecko sensibilities the constant - the urban, graffiti-rooted identity applied to performance-minded clothing. The official Ecko site is linked in References, where the Ecko Function name also appeared. A photograph is shown in the gallery below.

Reading This Ecko Record

Read as a buying guide, this gives a man two Ecko purchases to distinguish. The classic purchase is the Ecko Unltd. line itself - apparel and accessories from the 1993 company, rhino-logo'd, rooted in hip-hop and skating culture and carried into mainstream urban culture in the early 2000s, with styles based on graffiti art. The newer purchase is the Ecko Function direction of December 2017: statement pieces blending athletic functionality with those same sensibilities. No prices, sizes or store lists are given; the legal name, the founding, the headquarters and the cultural path are the facts that matter here.

Ecko, under E in the Men's Fashion Brands directory: Yakira, L.L.C., doing business as Ecko Unlimited, an American urban fashion company founded by Marc Ecko in 1993 and headquartered in South River, New Jersey, maker of the men's Ecko Unltd. line under the rhino logo, popular since the late 1990s, rooted in hip-hop and skating culture, mainstream urban by the early 2000s, its styles based on graffiti art, and presenter in December 2017 of the Ecko Function collection.

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