Element Men's Fashion Brand

In 1992 the story begins with a skateboard brand that creates art, skateboards, and clothing to help continue the progress of skateboarding and the skate lifestyle; the company was founded by Johnny Schillereff - the original Apparel Search profile opens with the year, the mission and the founder together, and this profile keeps all three at the head. The element is based on wind, water, fire, and earth. Element is an active, open-minded, lifestyle brand with skateboarding at its roots. That last phrase is the brand's own ordering: skateboarding is not a theme applied to the clothing, it is the root the clothing grows from.

The offer follows from the root. Element offers mens and women's apparel, skateboards, footwear and Emerald, an eco-friendlier collection. Four lines, in the original's order: apparel for men and women first, then the skateboards themselves, then footwear, then Emerald - the one named sub-collection in the record, defined by its eco-friendlier aim and by nothing else; the original states no materials or certifications for it, and this profile adds none. The name itself is explained by the element sentence: wind, water, fire and earth are the four elements the brand is based on, which is why a single word, Element, carries the whole identity.

Skateboarding, and Why Clothing Belongs to It

The original pauses its brand record to define the sport, and this profile preserves the definition because the brand cannot be read without it. Skateboarding is an action sport which involves riding and performing tricks using a skateboard; it can also be considered a recreational activity, an art form, a job, or a method of transportation, and it has been shaped and influenced by many skateboarders throughout the years. Five identities for one activity - sport, recreation, art, work and transport - and the brand's phrase active, open-minded lifestyle brand is written to cover all five. A company founded to help continue the progress of skateboarding and the skate lifestyle is selling into a culture, not just a sport.

Clothing is an important aspect of the skateboarding lifestyle; shoes, t-shirts, hats, hoodies, and other clothes are common - the original's garment sentence, preserved whole. Those four named garments are the working uniform of the men's page: shoes built for the board, t-shirts and hoodies as the everyday layers, hats completing it. The directory frame points onward as the original chose: its terminology section's skate punk fashion page, preserved in this page's lists - skate and punk clothing or lifestyles don't always go hand in hand, the original notes, though over several decades they have sometimes been rather similar. The official Element site the original linked is in References; its search boilerplate is not carried.

Reading This Element Record

Read as a buying guide, the record gives a man the root test and the garment test. The root test: is the piece part of the skate lifestyle the 1992 founding was meant to progress - apparel and footwear from a brand with skateboarding at its roots, based on wind, water, fire and earth? The garment test is the original's own list: shoes, t-shirts, hats and hoodies are the common clothing of that lifestyle, with the skateboards themselves alongside. The Emerald collection is the record's third consideration - the eco-friendlier collection, for the buyer who wants the same root with a lighter footprint, on the original's description alone. The original states no prices or sizes, and this profile adds none.

Element, under E in the Men's Fashion Brands directory: the skateboard brand whose story begins in 1992, founded by Johnny Schillereff to create art, skateboards and clothing that help continue the progress of skateboarding and the skate lifestyle, based on wind, water, fire and earth, an active, open-minded lifestyle brand with skateboarding at its roots, offering men's and women's apparel, skateboards, footwear and Emerald, an eco-friendlier collection - exactly as the original kept it.

Photos From Our Original Guide